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    REYNOLDS, BLACK, AlexaM.Givan, Mothersbaugh, Gilison, DianeE.Johnson, JamesG.Houston, JoeCalamusa, Lacek, GilesD'Souza, PaulT.Bryant, Alexa Lowe, Franke, JohnS.Hill, BrianK.Davis, Jones, DavidP.Hale, DavidM.Ford, AlexanderE.Ellinger, DavidL.Mothersbaugh, Ellinger,A, RobertM.Morgan, Richey,R, Allaway,A, SharonE.Beatty, BillyL.Hatmaker, ArthurW.Allaway, SUSANFANT, GeorgeR.Franke, KimS.Campbell, RobertG.Richey
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  • 105 terms

    Term:

    Marketing

    Definition:

    involves creating value for customers and building strong customer relationships in order to capture value from customers in return

    • Chapter 1-5, Marketing 300
    • 105 terms
    • Vocabulary for Chapter 1-5, Marketing 300. Find, create, and access Marketing, Exam Review, Exam Prep, Marketing Review flashcards with Course Hero.

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