BUSINESS A 34001 * We aren't endorsed by this school

BUSINESS A 34001 Global Marketing

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    Final Paper

    Meetings Outside of Class

    Requires Presentations

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    • Profile picture
    Sep 12, 2016
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    The course will cover the role and importance of global marketing to the firm; analysis of the global marketing environment; the principles of global marketing management, including policy setting, planning, strategy formulation, and the international marketing mix. You will consider issues and concepts which may impact on globalisation, and is designed to enable you to apply your academic learning to a contemporary workplace situation.

    Course highlights:

    This course includes a Work Integrated Learning (WIL) experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry and/or community is integral to your experience.

    Hours per week:

    3-5 hours

    Advice for students:

    In this course you will be encouraged to be an active learner. Your learning will be supported through various in-class and online activities comprising individual and group work. These may include quizzes; assignments; prescribed readings; sourcing, researching and analysing specific information; solving problems; conducting presentations; producing written work and collaborating with peers on set tasks or projects.

    • Summer 2013
    • Billetz
    • Yes
    • Meetings Outside of Class Requires Presentations Final Paper

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