MKTG 6200 * We aren't endorsed by this school

MKTG 6200 Creating and sustaining Customer Markets

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    Group Projects

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    Requires Presentations

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    • Profile picture
    Nov 30, 2017
    | No strong feelings either way.

    Not too easy. Not too difficult.

    Course Overview:

    I did not enjoy this course, and I am a marketing professional who was actually looking forward to taking this basic Marketing course to learn new perspectives. The structure of the course and style of teaching was not in line with my expectations for a part time MBA class that should take into account balancing with a professional full time job. The aspects of the class that were stressful had more to do with nit picky details of the Professor rather than learning and demonstrating the actual concepts. I also really did not enjoy the group project. The marketing plan should not have been about inventing a new product but purely focused on marketing one. I think as the Professor came from a math background, she also favored the mathematical aspect a bit too much. And she requires everything be printed, even if you turn it in online. Not super efficient. Grading is slow and comes back with a bunch of nit picky notes about formatting and irrelevant details with a grade that does not accurately reflect the work put in.

    Course highlights:

    Nothing new was really learned and applied except I did focus more on pricing strategy than I have in the past.

    Hours per week:

    3-5 hours

    Advice for students:

    Be prepared for cases. You do not need to write a lot of analyses (although the one you do write is 30% of your grade) but she is a fan of cold calling and for giving a really tough time when trying to explain ideas.

    • Fall 2017
    • FAREENA SULTAN
    • Yes
    • Group Projects Participation Counts Requires Presentations

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