STRT 4501 Study Guide
Professor Natalia Gold
Chapter 1: What is Strategy and Why is it
1. Explain the role of strategy in a firms quest for competitive advantage.
2. Define competitive adv
October 3, 2012
In-N-Out Burger Case
In-N-Out Burger is a successful, family owned burger business, which has now
been in existence for over 60 years. It has played a dominant roll in the California,
Nevada, and Arizona f
Husky Injection Molding has many facets that have made it successful as well as events
that might present difficulties in the future. In terms of its competitive strategy, it can best be
described by going through Porters 5
As 2010 drew to a close, Finland-based Nokia, the worlds leading producer of cell
phones, announced the elimination of 1800 jobs. 1 Surprisingly, that 3 percent reduction which
came a little more than one year after a previous 3 percent workforce
Why was Nokias entry into the U.S. market so unsuccessful?
Although Nokia had multiple core competencies such as production, distribution, and
research and development, they did not take the appropriate
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General Strategy Choices
Product / service differentiation
Offer product that satisfies basic needs
at lowest possible costs
frills in product
Drivers of low cost
October 9, 2012
What is Starbucks target market (its who)?
Starbucks coffee shops typically target the higher end coffee drinker, rather the lowermiddle end ranges in which Dunkin Donuts might attract. Their pr
What technologies does Netflix strategy depend on?
Netflix has been a company, which has been ever changing alongside the
evolution of technology. When all the retail stores had VHS in 1997, Netflix dec
Strategic Implementation at Grand Union
The Grand Union grocery store chain faced a formidable challenge: the advent of the
national discount super store. Historically, the company pursued a low -cost, discount-priced
strategy in the northeastern United
Strategic Innovation at DD
Out of truck
Coffee / donuts
Fixed store, counter
Fresh baked donuts
Greater emphasis on
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Beer, Wine & Liquor Stores in the
US: Market Research Report
Market Research Market Size Industry Statistics Industry
Analysis Industry Trends
Beer, Wine & Liquor Store
(In this section, you will study the internal resources,capabilities, core competencies,
and value chain of your selected firm.)
1A good place to start with an internal firm analysis is to catalog the assets a firm
has. Make a list of the firms tangible a
Chapter 1 Notes:
Apple Case Takeaway: Todoso,Applemustcontinuetofindnewindustriestorevolutionize,
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Acquisition the purchase of one company by another.
Acquisition premium the difference between the price-per-share the bidder offers for the targets
stock and the pre-acquisition price of that stock.
Backward integration a form of vertical integration in