Biopure: Case Preparation
1. Would you recommend launching Oxyglobin immediately, or waiting for Hemopure
2. Use case information to estimate market potential for Hemopure (in numbers of units).
3. Use case information to estimate mark
Clean Edge Razor: Case Preparation
1. What changes are occurring in the nondisposable razor category? Assess Paramounts
competitive position. What are the current strategic challenges for Paramounts current products
as well as for Clean Edge?
Kingsford Charcoal: Case Preparation
1. How did Clorox get itself into its present situation? Of what relevant trends should the
Kingsford brand managers be aware?
2. Why do people grill? Why do people use charcoal versus gas when grilling?
Pepsi Challenge: Case Discussion Questions
Imagine that you are in charge of making key marketing decisions for the Coca-Cola Company:
1) Would you introduce the new formula on the market as one of Coca-C
TiVo: Case Preparation
1. Analyze the situation from the consumer's standpoint. What is TiVo? What factors facilitate
its adoption? What factors make adoption difficult? Who is TiVo best suited for?
2. Now adopt the standpoint of the networks, the ad
Polyphonic HMI: Case Preparation
1. If you were Mike McCready, the CEO of Polyphonic, which target marketunsigned artists,
producers, or record companieswould you pursue?
2. How would you serve this target market? What is a suitable marketing plan?