MKT 317-A
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MKT 317-A Consumer Behavior

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  • Top Course Tags

    Group Projects

    Lots of Writing

    Many Small Assignments

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    • Profile picture
    Apr 05, 2017
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    Marketing 317, Consumer Behavior is very informational course that anyone studying business should consider taking. You learn a lot about the activity and behaviors of customers of certain services, products, or brands. You are able to find out about who the perfect target market is for your specific company and what it offers.

    Course highlights:

    The class got to do so many great assignments! We analyzed trends, purchase behaviors, and results of how advertising increases sales and revenue. We got to choose a brand of interest to do projects on and had to find our target market, other items of interest for those people, what form of advertising are the most likely going to use, etc. We learned tips and financial information about the cost of marketing and how to use it to the best of its ability.

    Hours per week:

    6-8 hours

    Advice for students:

    Keep up with the content and homework and be creative!

    • Winter 2016
    • Jeremiah Mee
    • Yes
    • Lots of Writing Many Small Assignments Group Projects

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