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Great Intro to the Subject
Pretty easy, overall.
Professor Middleton is a reasonable and resourceful professor. He always responds quickly to emails and gives homework that directly relates to the course material. The reviews what medias (print, web, radio, ect.) to use to succeed in the marketing field. Overall - I highly recommend the course!
There is one group project at the end of the semester. The teams are required to create an Integrated Marketing Plan for a product or service of their choice. This project is creative, interactive, and gives insight to important resources that will be useful in the real world.
Hours per week:
Advice for students:
The best advice is to participate!!