The Visible Life Notes
What does competitive spending revolve around?
Groups of socially visible products
Why do visible products become status goods?
Ownership can be easily verified
What is one of the most important features of the status game?
Costs of participating in childrens culture has escalatedUsed to be kid versions of adults products eg. My First Sony
Now IPods and IPhones are marketed directly to kids
6 and 7 year olds want $100 jeans
Childrens culture is now an u
Final Exam Study Guide section 2
awkward knee bend
more submissive and passive than standing up straight
The shape of women
particular idea of women who are beautiful
Hunger as Ideology
women are trained to think of food as self-control,
Final Exam Study Guide section 1
consumption for the purpose of display
start to amass property to set themselves a head of others
women were thought of as a man's property
Advertising assumes we want to be in a
Chapter 2 Notes
Economic impact of advertising
-Accounts for 2% of the US's GDP
-The level of advertising investment in a country is directly proportional to
its standard of living
-Advertising sets up a chain reaction of economic events
Effect on the val
Advertising Media Notes
advertising in the sky
a small, rectangular advertisement that usually appears at the top or side of a
web page and contains a link to the advertiser's site
a website maintained by an individual or
State of Consumption part 1
According to industry analysts, how will the number of cars on China's
streets compare to the number on US streets moving forward?
By 2015, 18 million more cars
From the perspective of Chinese government officials, what economi
Discarded Factory part 1
While products are made in the factory, according to advertising
executive Walter Landor, where are brands made?
Brands are made in the mind
- bought by the customers.
According to the new business logic, companies should not expe
Discarded Factory part 2
What does the Mayor of Rosario mean when he says there should be a
"symbiotic relationship" between the EPZs and the local governments?
Foreign investment derive income from EPZs, so EPZs should derive
income from them
What is the
State of Consumption part 2
How might advertising relate to "unhealthful levels of consumption"?
subconscious desires of increase consumption
What advantage has a "globalizing world" offered corporations?
Strong incentive to develop a host of new tools de
Laden with Lard Notes
How did Gloria Steinem describe the East German revolution?
Liberation or consumerism
How women doing things, revolution then go shopping
What were the two reasons that Communism failed?
Could not deliver the goods
Had no ideological
Fast-forwarding through taped commercials
changing channels to avoid commercials
An organization that distributes television programs, typically by satellite
and microwave relay, to all its affiliated stations
Media used to reinforce a message being delivered via some other media
A term commonly used in advertising to describe support media
below the line media
A term commonly used in advertising to describe s
Beer commercials- hot girl will get with nerdy guy if he's drinking that
brand of beer
Commercials are the fabric of our lives
theyre all about intense pleasure
MAIN QUESTION FOR THE COURSE
how do we understand and get some analyti