25. Making counterfeit copies of Gucci purses, Hilfiger sportswear, and other international
brands is pervasive in China because it is so easy to get away with it. Laws protecting
intellectual property are unclear and sporadically enforced. Even when they
103. Profit responsibility, societal responsibility, and stakeholder responsibility are three forms
or concepts of
A. cause marketing.
B. moral idealism.
D. green marketing.
E. social responsibility.
104. The residents of Alaska and peo
89. A moral philosophy that considers individual rights or duties as universal, regardless of the
outcome is referred to as
A. ethical aspiration.
B. moral idealism.
90. Moral idealism refers to
A. a moral phil
85. Which of the following statements describe the activities of a whistleblower?
A. Mattel employees were sorry that 150 of the 10 million Power Wheels cars and trucks the
company sold had caught on fire.
B. Mattel research engineers proved that the spat
81. Even though his business is very small, the owner of a LAN center wants to follow the
American Marketing Association Statement of Ethics. Every month there is a "company
cookout." At the end of the meal, the employee (from president to members of the
78. Which of the following is one of the major reasons for the violation of ethics codes?
A. Government regulation
B. Family influence
C. Lack of religious beliefs
D. Fear of disciplinary action
E. Lack of specificity of the ethics code
79. The American M
75. Which of the following statements describes one of the major reasons codes of ethics are
A. Most companies do not have a formal code of ethics and for those that do, there is no way for
the codes to be enforced.
B. Most companies overlook in
67. The set of values, ideas, and attitudes that is learned and shared among the members of an
organization is referred to as
A. mission statement.
B. operational vision.
C. socialization process.
D. corporate ideals.
E. corporate culture.
68. A firm's fo
71. A formal statement of ethical principles and rules of conduct is referred to as a (n)
A. ethical mission.
B. moral code.
C. moral manifest.
D. code of conduct.
E. code of ethics.
72. Code of ethics refers to
A. a formal statement of moral and ethical
64. Two laws specifically intended to curb economic espionage and bribery in international
marketing are the:
A. Economic Espionage Act and Foreign Corrupt Practices Act.
B. Establishment of Transparency International and The Internet Piracy Act.
60. Jay Bloom's Pet Assure, a national pet health-care provider network based in Dover, N.J.,
recently took advantage of a rival's naivet. When a West Coast provider of catastrophic pet
coverage "pre-announced" the addition of a wellness component (Pet As
100. The idea that organizations are part of a larger society and are accountable to that society
for their actions is referred to as
A. moral imperative.
B. social responsibility.
C. profit responsibility.
E. moral idealism.
93. Western Digital, the Irvine, California-based maker of hard drives recalled about 400,000
of its hard drives because of a faulty internal chip. The chip will not affect the disk drive motor
until six to twelve months of use. This delay in the problem'
129. Avon has already donated more than $600 million towards breast cancer research. One
contributing factor was the sale of a bag designed by Marimekko exclusively for the Avon
Breast Cancer Crusade (see Figure 4-2 above). One hundred percent of net prof
106. The duty of a firm to maximize profits for its owners or stockholders is referred to as
A. social responsibility.
B. value consciousness.
C. benefit marketing.
D. profit responsibility.
E. transactional marketing.
107. Burroughs Wellcome, the develop
127. When charitable contributions of a firm are tied directly to the customer revenues
produced through the promotion of one of its products, it is referred to as
A. cooperative contribution.
B. tie-in contributions.
C. cause marketing.
123. A global undertaking to further green marketing efforts is the
A. ISO 14000 initiative.
B. Kyoto Protocol.
C. Green World (GW) initiative.
D. ISO 9000 initiative.
E. ISO Trans-Global initiative.
124. ISO stands for
A. International Service Organizati
119. Green marketing refers to
A. the marketing of agricultural products, specifically commodities that traditionally were not
formally marketed since they operated in a pure competition environment.
B. the marketing efforts taken by new and smaller compa
115. The recognition of the need for organizations to improve the state of people, the planet,
and profit simultaneously is referred to as:
A. triple threat marketing.
B. the triple-bottom-line.
C. marketing triad.
D. interdependent sustainability.
112. Stakeholder responsibility refers to the
A. obligation of a firm to price its goods or services at a level whereby the consumer is treated
fairly and the firm is still able to make a profit.
B. duty of a firm to maximize profits for its owners or sto
108. There are three types of social responsibility, each relating to particular constituencies.
According to Figure 4-1 above, constituency "A" represents _ responsibility.
109. There are three t
96. A personal moral philosophy that focuses on "the greatest good for the greatest number" by
assessing the costs and benefits of the consequences of ethical behavior is referred to as
D. moral idealism.
54. Why did 33 percent of Pepsi's marketing and advertising executives say they would decline
an offer to buy one of Coke's marketing plans and samples? Most said
A. they thought they might go to work for Coke one day and didn't want to spoil their chance
51. The right to be heard means that
A. the U.S. Department of Commerce has the right to hear consumer complaints.
B. the American Advertising Federation has the right to hear both retailer and customer
C. consumers should have access to publi
47. The Children's Online Privacy Protection Act (1998) is a law designed to protect
A. right to choose.
B. right to be informed.
C. right to be treated courteously.
D. right to safety.
E. right to happiness.
48. Mattel's Cabbage Patch Snacktim
16. There has been a public outcry about the ethical practices of businesspeople. Public opinion
surveys show that 90 percent of U.S. adults think that white-collar crime
A. is extremely uncommon.
B. is somewhat uncommon.
C. is typical of businesspeople a
7. Ethics refers to the
A. religious tenets of the country or ethnic region in which you reside.
B. social norms of a nation, community, or family.
C. laws of society that define a person's beliefs and behaviors.
D. moral principles and values that govern
Multiple Choice Questions
1. Anheuser-Busch acts on what it views as an ethical obligation to its customers and the
general public with its
A. development of a low-carb beer.
B. annual sponsorship of the Super Bowl.
C. exclusive use of ingredients from Am
MKTG410 Lecture 2
Human action = cognition and motivation
o Knowledge-skills and ability, motivation- desire
Insights for marketers
o Tip #1: be sure stimuli exceed the threshold necessary for
o Tip #2: increase likelihood your product/ad is se
MKTG410 Lecture 5
Retail is Sweet Event Sept. 28th 7-8:30pm, Rm 112
Types of memory
o Sensory memory- sensory experience stored temporarily in
o Short term memory- portion of memory where we encode or
interpret incoming info in light of existing kn