The Strategy of
What Is Strategy?
A planned set of actions that managers take to
make best use of the firms resources and core
competences, to gain a competitive advantage
Firms need to pursue strategies that increase pro
What Is Countertrade?
a range of barter-like agreements that facilitate
the trade of goods and services for other goods
and services when they cannot be traded for
emerged as a means
Why Is The Foreign
Exchange Market Important?
The foreign exchange market
1. is used to convert the currency of one country
into the currency of another
2. provides some insurance against foreign
exchange risk - the
some foreign companies have tired of waiting and retreated from
China, hoping to return at a more opportune momentthe Chinese may
well consider such a retreat as typical ofself-interested outsiders and
never let them back.
Andrew Williamson, The Chinese B
The Organization of
What Are the Dimensions of
Organizational structure has three
1. Vertical differentiation - the location of
decision-making responsibilities within a
What Is the Marketing Mix?
The marketing mix
the choices the firm offers to its targeted
market is comprised of:
How Does Distributi
You are a member of an international ethics commission assembled by the World Trade Organization
(WTO). Your team has been asked to assess the global tactics of Microsoft in recent years. A primary
issue is whether Microsoft took unfair advantage of its p
1. What cultural things do you see in each story? What artifacts do you see in
the stories? What are the rules? What are the values and underlying assumptions
being communicated to insiders? Outsiders?
The two cultures (Disney and Comco) are based on defi
Problem 1: (60 pts) This question is based on the Starbucks Operations In-Class Exercise. Some
information is modified and additional information is provided, so please read carefully.
The following information is available about the operations of a local