How Marketing Micro Environmental Factors Affect Business Strategy
Micro environmental factors is what each business faces, it is made up of selfcontained microenvironment that starts alone but interacts with the others. This
Article Summary: Chapter 11
Reinventing America, The Pros and Cons Of Globalization
Globalization is the tendency of businesses, technologies, or philosophies to spread
throughout the world, or the process of making this happen. The global economy is
Chapter 18: Article Summary
The Effect of The Internet On Modern Businesses & Corporations
Information technology has transformed the way companies conduct business.
Technology allows businesses to automate manual operations and process
information much f
Strategy is about competitive advantage
This chapter helps to set business strategy and strategy making in context. We
explore in more detail the key perspectives on strategy and in doing so examine
deliberate and emergent s
Article Summary: Chapter 12
SWOT Analysis: Examples, Templates & Definition
SWOT analysis was created in the 1960s by business gurus Edmund P. Learned, C.
Roland Christensen, Kenneth Andrews and William D. Book in their book Business
Policy, Text and Case
Article Summary: Chapter 13
How is Competitive Advantage Used in Focus Strategy?
Focus strategy is one business approach outlines by management expert and author
Michael Porter in his genetic strategies model. There are three main general
Article Summary: Chapter 14
How Product Packaging Affects Buying Decisions [Infographic]
Smart packaging helps its targeted consumers feel an emotional attachment to a
brand. One- third of consumer decision-making is based on packaging. This article
Article Summary: Chapter 16
Culture can make or break strategy
A company however big or small, cannot successfully implement corporate strategy
without employees who believe in the mission and understand how to achieve it.
Former CEO of IBM once noted, cu
Article Summary: Chapter 17
Managing Change: The Leadership Challenge
Change can create significant challenges and displacements in organizations due to
the difficulty of many individuals, groups and institutions to adapt to change.
Leaders are required t