and other higher end restaurants (i.e. steakhouses). In addition, retails sales will be focused on premium
grocery markets (i.e. Wegmans, Dean and DeLuca), select liquor stores, and beer distributors.
Finally, the promotions used for the new product intro
Conjoint Study Design
Attributes and attribute levels of the Conjoint study.
Attributes / Levels
Rich full bodied
Crisp and clear
Map Type perceptual
Average score each brand achieves on each attribute from your sample of respondents.
Attributes / Brands
Rich full-bodied taste
Please read Chapter 17: The Economic Impact of World War I and Chapter 18: A Taste of
Affluence in Rattner or chapters 23 and 24 (Hughes and Cain.).
There are two topics that I will expand on (income tax and Fed) and three that I point
out(draft, womens r