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MK 301 Buyer Behavior

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    Always Do the Reading

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    • Profile picture
    Nov 11, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    It is very important to understand buyer behavior if you want to succeed in Marketing career. This course is designed to not only help you understand buyer behavior and the reasons or theories behind it according to human psychology, but also show you how you can apply buyer behavior to real-life marketing strategy.

    Course highlights:

    There are a lot of real-life examples, experiences, and analysis of many different actual marketing strategies, campaign and advertising. Marketers don't choose a certain strategy for no reason. There are a lot of explanation and motivation behind it.

    Hours per week:

    9-11 hours

    Advice for students:

    Be focus in class when your professor is instructing and explaining theories and example as well as when they share their real-life experience. Read the text book carefully, make notes and connection among different topics, subjects in the book. Do homework and assignment online. Be careful when remembering all of the marketing terms and its definitions. I recommend you to compare and contrast as many things in the textbook as possible so you can understand ideas and concepts thoroughly in your mind and memorize easier rather than just learning by heart.

    • Fall 2016
    • PaulCostanzo
    • Yes
    • Great Intro to the Subject Always Do the Reading Great Discussions

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