This class was tough.
The course involves a mixture of case discussions and lectures, with an emphasis on developing an analytical approach that will enable students to (1) understand the environment in which a company operates and identify opportunities and threats, (2) identify and solve marketing problems, and (3) develop actionable marketing plans.
Major objectives of this course are: To provide a sound framework for identifying, analyzing, and solving marketing related problems. To understand the importance of sales force as a key component of an organization's marketing effort. To examine the relationship between selling and marketing. To create industry-ready professionals in the area of marketing and selling to take up the challenges of global market place.
Hours per week:
Advice for students:
The course is primarily an interactive discussion including debates, cases, and multiple opportunities to apply the theories that are discussed. A critical element of the class is a group project simulating a typical .... though complex .... marketing and sales management situations; the project includes a written paper with the option for a presentation to the class with verbal defense.