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COMMERCE 589 Post Graduate Diploma in Marketing and Sales Management (MSM)

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  • Top Course Tags

    A Few Big Assignments

    Great Intro to the Subject

    Group Projects

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    • Profile picture
    Aug 15, 2016
    | Would highly recommend.

    This class was tough.

    Course Overview:

    The course involves a mixture of case discussions and lectures, with an emphasis on developing an analytical approach that will enable students to (1) understand the environment in which a company operates and identify opportunities and threats, (2) identify and solve marketing problems, and (3) develop actionable marketing plans.

    Course highlights:

    Major objectives of this course are: To provide a sound framework for identifying, analyzing, and solving marketing related problems. To understand the importance of sales force as a key component of an organization's marketing effort. To examine the relationship between selling and marketing. To create industry-ready professionals in the area of marketing and selling to take up the challenges of global market place.

    Hours per week:

    12+ hours

    Advice for students:

    The course is primarily an interactive discussion including debates, cases, and multiple opportunities to apply the theories that are discussed. A critical element of the class is a group project simulating a typical .... though complex .... marketing and sales management situations; the project includes a written paper with the option for a presentation to the class with verbal defense.

    • Spring 2011
    • Nitin Singhal
    • Great Intro to the Subject A Few Big Assignments Group Projects

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