Midterm Exam Study Guide
The exam will cover the following broad topics and specific concepts. They are organized by class
session and by textbook. You should be able to define and/or explain the concepts and to relate the
concepts to IMC planning and str
Marketing Class Notes 10/13/15
a. Dont se value
b. Have a keen discernment between needs and wants
Chapter 6 (segmentating and Targeting Chapter)
EVERYTHING FROM HERE WILL BE ON EXAM 2
Marketing Notes Chapter 7
What is a product?
Anything that can be offered in a market for attention, acquisition, use or consumption that might
satisfy a need or want
Service is a product that consist of activities
What has been happening in this market? How has sealed air been doing? To what do you
attribute Sealed Airs success?
Sealed air was a company that produced bubble packaging.
Sealed Air had developed and patented a new barrier-coated bubble packaging which