Public communication - transaction between a speaker and an audience
Listenable speech - formatted to be easily understood by listeners, should be a suitable length,
requires a language that fits the intellectual level of the listeners; follows a clear pa
The United States of America is known for having a governing system that allows for the
people to have a voice within the decision making process. The website We the People: Your
Voice in Our Gov
COMM 401 Interpreting Strategic Discourse
November 5, 2014
Rhetorical Criticism of Barack Obamas A more Perfect Union Race Speech
On March 18, 2008, Presidential Candidate Barack Obama addressed the nation on the
subject of rac
Karlyn Kohrs Campbell and Kathleen Hall Jamieson, Form and Genre: Shaping Rhetorical Action
(Washington, DC: National Communication Association, 1978).
J. R. Martin, Analyzing Genre: Functional Parameters, in Genre and Institutions.
The Layout of Arguments
Source: Stephen Edelston Toulmin, The Uses of Argument (Cambridge: Cambridge
University Press, 1958), 94-127.
Toulmins Conception: Compelling
A [person] who makes an assertion puts
forward a claima claim
1. What rhetorical theory that informed a public speaking course you have undertaken?
a. Persuasive, informative, group lesson, interview
b. Content, style
c. stories, anecdotes, strong emotional and logical appeal.
A learned predisposition to respond favorably or unfavorable toward
some attitude object (Fishbein & Ajzen)
A psychological tendency that is expressed by evaluating a
particular entity with some degree of favor or di
Criteria for defining Persuasion: (There is no answer its a thought
-Intentionality [Is persuading on purpose?]
-Change or Effects
- Choice/ Free Will [Are people persuading by choice]
-Symbolic Actions (Nonverbals and verb
What Affects Ability to Process Message?
-Distraction: visual, having a bad day, noises, thoughts would take
-Message Repetition: would enhance the message
-Written vs. audio presentation: penny and cascioso believe the written
Do attitudes predict behavior?
-LaPiere: Chinese people. Only one of the establishments didnt
agree to serve the couple. Then, they sent out surveys about would
they serve chinese and none said they would. So attit
A public communication campaign designed
To persuade or motivate behavior change
In a well defined and relatively large target audience ie. College
Over a specific time period
By means of organized communic
What are they?
External Inducements that are designed to increase an
individuals drive to undertake some course of action.
Focus on receivers emotions
Psychological states representing an evaluative reaction to
Review for Exam 1
Comm 250: Introduction to Communication Inquiry
Module 1: Defining Communication Theory
What is communication inquiry? The process that scholars go through to find out
information (learn) about communication; involves developing communic
McDermott, M. (2009). Interpersonal Communication Theories. Encyclopedia of Communication Theory
Interpersonal Communication Theories
Interpersonal communication (IPC) is one of the most popular teaching subjects and research areas in
Written Assignment 2
Social Scientist vs. Humanist
Ontological, Epistemological, and Axiological Assumptions
Directions: Using your knowledge of meta-theory in the field of communication, please complete the table and then
answer the questions that follow
What is a communication context?
Context in communication refers to the surrounding bodily environment and the outline
of related facts and events within which a communication takes place. These contextual
factors move the per
401 Midterm Review Guide
What is rhetoric
Rhetoric is an art of language where an individual may narrow down their choices of a specifiable,
if not specified, policy option.
1. It is a unique human activity People have quantitative perspect