Introduction: What is International Business?
International business refers to the performance of trade and investment activities by firms across national
Firms organize, source, manufacture, market and conduct other val
The Cultural Environment of International Business
A. Culture refers to the learned, shared, and lasting (enduring) patterns in society. People
demonstrate their culture through values, ideas, attitudes, behaviors, and symbols. C
1 out of 1 points
International business is defined as the performance of _ activities by firms
across national borders.
marketing and fiduciary
trade and investment
finance and operational
manufacturing and sales