Attention: Lynn Szostek
Date of Submission: October 28, 2012
Contents: A marketing plan for a new Sirius/XM
unit with DVR capabilities.
TABLE OF CONTENTS
Situation Analysis .
Marketing Objectives .
If I Were a Physician
Physician assisted suicide is a topic that is up for debate with many people today. A lot of
people seem to be on the opposing side of assisted suicide, yet many believe in it. I think that as
a physician it would be tough to see ter
Week 2 Exercise
I have chosen Budweiser beer as my company to research for this exercise. I have
viewed a number of print advertisements, as well as commercials for the company on You Tube.
Maslows hierarchy of needs includes the following categories:
Nabisco Situation Analysis
The Nabisco is one of the most successful and well know cookie and cracker companies
in the world. Nabisco is a subsidiary of the Kraft Foods Company. It was created in 1898 as part
of the merging of three companies. The United
1. What were the key elements of Sears' strategy between 1992 and 2002?
Many changes were made by Sears between 1992 and 2002. Sears broke up its financial services
by selling off its remaining interest in Allstate and selling off portions of Dean Witter
1. What is your evaluation of Luke Atkins' strategic vision for WBoy and Wgirl calendars? Has
Luke clearly defined the business and its mission?
Atkins vision is clearly stated and is not unreasonable. Atkins has proven that this sort of project
can be su
Snip-Snap Tools began life as a small steel company at the end of the 19th Century. It
was one of the first companies to put carbon into regular iron to create steel. It was strong
and flexible. Their first products were fish ho
Product Life Cycle (PLC)
Put the following products on the Product Life Cycle (PLC).
MS-DOS: The Decline Stage of the PLC, as it is obsolete now.
Internet Telephones (VOIP): Part of the Growth/Maturity stage. It is still
growing and enjoying su
1. Turn to page 483 and read both of the Death Across Cultures inserts. Compare and
contrast these two cultural perspectives of death. How does the way a person dies affects
our grieving process. (Chapter 13.)
The first article was about a tsunami that hi
Digital Media Life Cycle
Growth: streaming media
Maturity: mp3, Vinyl
Decline: Compact Disc, cassettes/8-track tape
The company can try to take an existing product that is in its decline stage and try to reinvent it
and remarket it to
Article Review Week 4
This week the text book discussed more of the effects of direct mail. It is still a good
option for marketing because customers can be targeted effectively and reached in their homes or
workplace. These types of advertisements offer
1. What is Adidas-Salomon's corporate strategy? Is there a common strategic
approach utilized in managing the company's lineup of sporting goods businesses?
Before it began to restructure in 2005, Adidas tried branching out into more a