Student Number s1115008 Name
1. Run Segmentation from the Segmentation and Classification tool in ME>XL (without
Discrimination) on the data to try to identify the number of distinct segments present in this
market. Consider both the distances
(1) Summarize and justify alternative scenarios (i.e., compelling stories
about the future) ranging from pessimistic to optimistic with regard to
market performance of hybrid cars.
The whole car market was down.
Gasoline price went
1. Does it make economic sense to enter the US market?
Models for Marketing Decision-Making
By considering the distance between each segment, I run the analysis with
And here is the result:
Segmentation variable / Cluster Overa Cluste Cluste Cluste Cluste
Describe the two (or, if applicable, three) dimensions underlying the perceptual
maps that you generated. According to these maps, how do people perceive the
Blackberry Pearl in the three segments?
I: High level of multifunction to traditional f