Answer of case study 1.2
1. What is the MDP as expressed in the background material and in the research brief?
Is this an adequate description of the decision problem?
Answer: The management decision problem states what the DM needs to do, while
Answer of the Case Study 1.1
1. Discuss the role of the marketing research in helping Andersen Consulting select a
new name (Accenture)
Answer: This is a service role, or a backroom job. Marketing researchers are more
involved in decision making and manag
Indentify and explain the difference between immoral, amoral, and moral
management, and give an example. Can ethical management practices be
taught? If so, how? If not, why?
Answer: Immoral management is a style devoid of ethical principles and active
Contemporary Project Management
Project is a specific task which can be seen as an expected goal should be gained
within a limited time and budget. Project emphasizes the process and it is a kind of
dynamic concept (Rodney Overton, 2008, P2). In this es