Today we are going to present you our individual assignment.
We were assigned to present a very interesting episode of a TV series,
called mad men. The episode vividly illustrates how important is the
emotional concept in marketing, and how it changes the
1. What is a price?
a. The money charged for a product, or the sum of all the values that customers
exchange for the benefits of having or using the product.
2. Why is pricing so important?
a. Benefits/Cost = Value equation
b. Pricing is the reflection of
March 31st: Promotion I: IMC (Chpt 17)
o What are the parts of the communication process?
- communication is the process of conveying a message to others and it requires six
A source, a message, a channel of communication, a receiver, and the pr
MKTG 3310 2015 - S ECTION 2
The aim of marketing is to know and understand the customer so well the product or service fits him
and sells itself.
I notice increasing reluctance on the part of marketing executives to use judgment
Marketing Measurement is collecting and evaluating marketing metrics to
determine the effectiveness of marketing activities in fulfilling customer,
organizational, & marketing objectives
o Challenges to measuring marketing effectiveness:
Twice throughout the term, you are required to evaluate your own class contribution. Your selfevaluation will be graded by your instructor based on the accuracy and thoroughness of your analysis o
Foundations of Management
Few weeks ago, American University of Armenia was honored to host a Deputy Chairman of the
Central Bank of Armenia whose name was Nerses Yeritsyan. He is former Minis
Dialogue Journal entry #2
Weeks ago during our Freshman English classes we covered a
very interesting material called "Pink Drive". The material was
about what motivates people. The author defines motivation by
telling about experiments which were done by
Robert Amirkhanyans 75th anniversary
On December 1st I attended Robert Amirkanyans jubilee concert. Robert Amirkhanyan was
born on November 16, 1936 in Yerevan. He is an Armenian composer and songwriter. Since 1991 he is
the Chairman of the Union of Compo
- S ECTION 5
REVIEW: 03/21 04/07
Value acquisition through pricing
The moment you make a mistake in pricing, you're eating into your reputation or your profits. Katharine Paine
If youve got the power to raise prices without losing business to