Advertising is designed to.
a specific message constructed to inform, persuade, promote, provoke, or motivate people on
behalf of a brand or group
any individual group who is on the
Rivers of White Space
Can develop vertically or diagonally through justified text; caused by gaps between words in
Remedies for rivers of white space
decreasing the type size or increasing the column width, or both; reset alignment with rag
newspapers, books, magazines
volume of organized and sequence
must grab readers attention and communicate books substance
both promotional and editorial
the process of cover design
the sum total of all characteristics and assets of a brand name product, service or group that
differentiates it from competitors, as well as the public's perception of the brand.
a proprietary name for a product, service or group
What is a layout?
A layout is the visual organization of type and visuals on a printed or digital page; also called
What is composition?
The form, the whole spatial property and structure resulting from the intentional visualization
Are both promotional and editorial
What are the 5 phases of the Design Process?
What are Publications?
Multipag formats with a substantial volume of organized and sequenced content, in
The visual and verbal articulation of a brand or group, including all pertinent design applications.
Also called brand identity, branding, and corporate identity
single graphic design application that will be a part of every other bra
Widely used tool, multiple page application used to communicate information or for promotion.
document of record, and published yearly by publicly held corporation containing information
about the corporation's fiscal condition.
a graphic design application intended to:
function as packaging
attract a consumer
an amalgam of 2- and 3-D design, promotional design, information design, and practicality
Package design is _ _
the visual and verbal articulation of a brand or group, including all pertinent design applications
a single graphic design application that will be a part of every other brand design application; it
is keystone of any visual identity
A collection of pages or files linked together and made available on the World Wide Web owned
and authored by companies, organizations and individuals.
Body of information that is available to visitors; it is the subject and substance of
Graphic design application intended to function as packaging and to attract consumers and to
present information; amalgam of two-dimensional and three-dimensional design, promotional
design, informational design and practicality.
Body of work used in the visual communications professions as a measure of one's ability.
A student portfolio should include:
-12 to 20 excellent, professionally executed pieces
-a booklet of working sketches (optional)
a specific message constructed to persuade, inform, motivate, and provoke people on behalf of
a brand or group
one who receives a commercial or public service messa
Functions of Advertising