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MKTG 3410 CONSUMER BEHAVIOR

  • School:
    *
  • Professor:
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    Rottfeld, HerbertJackRotfeld, HerbertRotfield, Healy, MichaelKincaid, Dr.Kincaid
  • Average Course Rating (from 3 Students)

    4.0/5
    Overall Rating Breakdown
    • 3 Advice
    • 5
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    • 4
      100%
    • 3
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    • 2
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    • 1
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  • Course Difficulty Rating

    • Easy 0%

    • Medium 33%

    • Hard 67%

  • Top Course Tags

    Group Projects

    A Few Big Assignments

    Great Discussions

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    • Profile picture
    Sep 23, 2016
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    I would recommend it very hard for supposedly easy course

    Course highlights:

    You learn a lot about advertising and reasons certain ads are appealing to consumers

    Hours per week:

    3-5 hours

    Advice for students:

    Read the textbook and listen in class

    • Fall 2016
    • Dr.Kincaid
    • Yes
    • Many Small Assignments Group Projects Great Discussions
    • Profile picture
    Jul 16, 2016
    | Would recommend.

    This class was tough.

    Course Overview:

    Great teacher, very informative class

    Course highlights:

    Learned how to observe and what effects consumer behavior

    Hours per week:

    6-8 hours

    Advice for students:

    Take notes and participate in lectures

    • Spring 2016
    • MichaelKincaid
    • Group Projects Requires Lots of Research Requires Presentations
    • Profile picture
    Jul 15, 2016
    | Would recommend.

    This class was tough.

    Course Overview:

    This class was very informative and challenged the students to think outside of the box constantly. Dr. Kincaid has a very interesting way of teaching, but it allows for the students to be more engaged in the lecture and see how the objectives can be applied to the real world.

    Course highlights:

    We learned many different techniques to analyze consumer behavior and how to market to different consumers.

    Hours per week:

    6-8 hours

    Advice for students:

    Take notes on the lectures. All of them. And participate in the discussions.

    • Spring 2016
    • MichaelKincaid
    • Yes
    • A Few Big Assignments Group Projects Participation Counts

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