a store much larger than a regular supermarjet that offers a large assortment of
routinly purchased food products, nonfood items, and services.
giant specialty store that carries a very deep assortment of a particular line
any paid form of non personal presentation and promotion of ideas, goods or
services by an identified sponser.
short term incentives to encourage the purchase or sale of a product or service.
multichannel distribution system
a distribution system in which a single firm sets up 2 or more marketing channels
to reach one or more customer segments.
the cutting out of marketing channel intermediaries by product or service
selling a product or service at 2 or more prices, where the difference in prices is
not based on differences in costs.
a pricing approach that considers the psychology of prices and not simply the
setting price based on buyers perceptions of value rather than on the seller's
offering just the right combination of quality and good service at a fair price
attaching value-added fea