ch 4 vocab
Standards: are general guidlines established by companies to reflect
the overall quality level of their products.
Standards reflect the quality level and quality characteristics that are
important to a firms target market.
Ch. 2 Vocab
Target Market: A group of consumers that a company wants to reach
Demographics (age, education, income, occupation, geography, life
Market Segment: a firm chooses to serve consumers broadly or
Chapter One Multiple Choice
1. A company that makes fabric, designs, assemblies, and sells apparel
2. A company that makes a variety of fabrics is considered:
Chapter 5 - Glock & Kunz, 2005
Chapter 6 - Brown & Rice, 2014
What is the process
for analyzing a
7 steps to analyze a garment:
Sizing & Fit
GLOCK AND KUNZ - CHAPTER 14, PART 3 OF 3
PAGES 455 - 474
What is Thread?
It is the yarn that forms the stitches.
Hold a garment together
Create decorative stitches
Functions of Sewing Threads
Color, luster, fine
Who performs a garment
engage in garment analysis every
time they shop for apparel
How to Satisfy Consumer Needs
Apparel firms must address the following questions in order
to satisfy customer needs:
Organization of the
What will we learn?
1. Groundwork for understanding our complex
2. Understanding the extreme complexity
3. The apparel and textile industry is the most
complex in existence
Industry may be