1. Who bought the product?
A friend bought the deodorant, however, the respect for
personal hygiene around others played a role in the
Individual Invention Session #7
Due: Wednesday, December 3, 2014
1. Provide 5 examples of advertising copy that induce counter-arguments.
2. Where do you find a fractional anticipatory goal response?
I _ certify that I have neither given nor received
Many factors attributed to the failure of the Democratic
Partys ability to maintain the majority of the Senate,
however, these are the four I believe are most crucial
Untapped Target Market
Reluctance to endors
Individual Intervention Session #7
Portland, Maine Political Ad
Causes a counter-argument due to the common and rather
unproven claim that marijuana is less harmful to the body
than alcohol. Rate of consumption can also alter this claim.
1. Discuss why marketers are concerned about consumers
exposure to marketing stimuli and what tactics they use to
2. Explain the characteristics of attention and how
1. Define consumer behavior and explain the
components that make up the definition.
2. Identify the four domains of consumer behavior shown
in Exhibit 1.4 that affect acquisition, usage, and
Team Intervention Session
Under Armour and Victorias Secret
What is Under Armour doing to make its brand personally,
relevant, surprising, and easy to process?
Under Armour is sponsoring up and coming athletes. This focus on
the next genera
Discuss how marketers can apply various cognitive
models to understand and influence consumers attitudes
based on high-effort thought processes.
Describe some of the methods for usin
._ _.'_. ._. ._ ._
Points can be earned in SCMN 3151') for:
Bonus Class Activities
arrest! 0 Tests, quizzes, and bonus class activities
Which of the following statements regarding liiianyas quizzes is TRUE?
men 0 The quizzes are
6 Buy buttons (factors stimulating the brain)
Relates to the customers pains, feels, problem. Put them as the center of the communication message
Provides the differences of what customer are having and what they will achieve
Why Google Glass failed?
Is it really designed for normal consumer?
How does it benefit as a consumer product?
Enterprise focus: health care, industrial, manufacturing products?
No offering beyond smartphones
MKTG 4410. Summer15. Exam 1 study guideCHAPTER 1.
UNDERSTANDING CONSUMER BEHAVIOR
Definition of the following concepts:
Consumer Behavior, offering,
Consumer Behavior- the totality of consumers
decisions with respect to the acquisition,