1. The success of Vanguard is due to media exploitation of what would
otherwise be a very ordinary firm. Discuss.
In fact, the success of Vanguard suggests that relying on word-of-mouth and whatever
1. How could the company have erred so badly in its estimates of spending patterns of
As a result of many reasons, those lead to miscalculations, but the culture-shocking is the
big problem i
1. Can Schultzs business model be challenged?
Yes, I think so. New business model will challenge the current business model with the
development of the society and consumption habits. For example, Nokia was the l
1. In the new Coke fiasco, how could coca-colas marketing research have been improved.
2. When a firm faces a negative press-as coca-cola did with the new Coke, and almost 15
years later in Europe-what recourse does a firm have? Support your
1. Have you ever tried one of the Boston Beer brew? If so, how did you like the
taste? Was it worth the higher price?
I have never tried one of the Boston Beer Brews. Personally, I do not like beer,
1. the success of Nike was strictly fortuitous and has little to do with great
decision making. Evaluate this statement.
I do not think so. In the early 1980s, Reebok emerged as Nikes major competitor,
1. I think so. Even though the controversy existed, Merck still insisted on the
decision to recall avoids with sacrificing its stock price. Recalling was not the
last choice, as mentioned in chapter, the company could go to the FDA, and
have the product i