Activity: A sponsor pays CU money for naming rights to the Magic Show.
a) Non-probability Sampling
a. I would ask the CU student body and people on campus at random.
b. This sampling type is recommended becaus
1. As the title sponsor of the San Francisco Giants, San Antonio Spurs, and Dallas Cowboys, AT&T
seeks to activate its brand so that the teams passionate fans perceive AT&T as _
compared to other wireless carriers.
Chapter 3 Questions
1. The problem is the inevitable risk involved with a new franchise starting. That being
said, the opportunity is that it is being placed in a familiar area so we would have a
better knowledge of the location/su
Meeting: tailgating/cookouts before games
Would raise interaction between fans before games and provide an incentive
for the fans to come out and watch the games.
Merchandise: signed jerseys
Would allow fans to relate to their