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MKTG 360 Principles of Marketing

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    FULLERTON, KAO, Laughner, BarbaraW.Foster, BernardH.Lugauer, DanielA.Lake, TammyMcCullough, HarashSachdev
  • Average Course Rating (from 1 Student)

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  • Top Course Tags

    Great Intro to the Subject

    Many Small Assignments

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    • Profile picture
    Nov 29, 2016
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    This class is really interesting! It reminds me a lot of my high school marketing course. It isn't a hard class by any means, Professor McCullough even says that she only tests on lecture material and that the book isn't required. I returned my book because I've never used it, save your money! As long as you go to class you will be more than prepared for exams and homework. She also offers a 3x5 note card "cheat sheet" for exams which is especially helpful for the 3-5 written questions.

    Course highlights:

    You will learn a lot about distribution, how things are priced, what kind of products succeed and fail, and you will also get some creative outlets! There are some "group" assignments (you can do them by yourself if you want) that are coming up with candy bars, or brand/line extensions for various popular companies and product lines. The biggest assignment is basically some busy work research into various marketing related positions that you may be interested in and background/salary information for it.

    Hours per week:

    0-2 hours

    Advice for students:

    Unless you learn better from reading, don't waste your money on the book, you don't need it. For studying, just make sure to read over the slides that she posts online. If you write down definitions on your note card that she allows for exams, you won't have any issues!

    • Fall 2016
    • TammyMcCullough
    • Yes
    • Great Intro to the Subject Many Small Assignments

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