Selling the Association Market Association Revenues -Due 38.5% -Conventions/Exhibits/Meetings- 31.8% -Publications/Advertising- 14.5% -Other- 15.2% Requirements/ Site Selection -Adequate meeting space -number and size of meeting rooms -Enough gu
Chapter 10 The Service Function
Service is Key -Transition to providing what was promised during booking. -A satisfied customer is one of the best pieces of advertisement available -Service extends beyond the direct requirements of the contract -providing
Impacts on the industry: -increase of female business travelers. -accompanying spouses, friends, etc. -larger age expanse. -justification requirements. -the economy. -the profession meeting planners.
Meeting industry professional certification