Chapter 9, Question 1: Method of Doubt
Its a process of being skeptical about or doubting the truth of one's beliefs. Descartes sought to doubt the truth of all his beliefs in order to determine which beliefs he could be certain were true. He said we
I have made an online purchase. I usually buy something using online shops. Many people are able to
look at various products in a short time using internet. Also, it does not need to visit the retail stores
physically. I think they c
2. Value added products are defined a change in the physical state or form of the product. This helps a
company has competitive advance over its competitors by adding new customers. The value added
would attract the customers.
5. Walmart is try
1. (a)Johnsons baby shampoo is classified as consumer product that are products purchased by the
(b)A Black & Decker two-speed drill is classified as consumer and business products.
(C)An arc welder is classified as business
In my case, first I look at the brand of a smartphone and design. I think these days every smartphone has
good qualities, so the brand and design are important to me. I might consider about the camera image
quality because I love to t
A quota is a restriction placed on the amount of a product allowed to enter or leave a country.
Governments can mandate and may legislate or negotiate the amount of the quota. Tariff is a tax that is
imposed by the government on the p
Video Case 9
1. (a) Trends Working for success. Tennis is a healthy fitness activity that both youth and old people can
enjoy. Since the number of people who enjoy a sport activity and tennis has increased, the private health
and tennis clubs are availabl
Video Case # 8
1.What are the advantages and disadvantages for the carmex marketing team in
collecting data to narrow the flavor choices from three to two using (a) an online
survey of a cross-section of internet households, or (b) an online survey of car
Video Case #3
1. The most changes are related to technology. Many products such as cell phones, computers, laptops,
and environmental systems changed and became complicated. Another one is consumer skills.
Consumers have found it difficult to install, ope
Respond video case #1
Question 1 - (a). The very first cup for sale of Ulukayas Greek yogurt introduced on shelves of a small
grocer on Long Island, New York.
(b). The initial 4Ps was same as elements of marketing mix actions: product, price, place, and
I think the similar implementation problem with a restaurant near a college campus and the one near a
military base is lack of feedback. The difference is that the implementation problem faced by restaurant
near a military base would