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MKT 352 Marketing Research

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    Great Intro to the Subject

    Group Projects

    Many Small Assignments

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    • Profile picture
    Feb 22, 2016
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    This is the most useful business class I've taken so far in my college career. At the beginning of the year, professor Roy, will bring in a client and essentially you make a marketing research plan for them. He's a great professor and keeps you on your toes by having things due almost everyday. This may sound like a lot but its very helpful in the long run.

    Course highlights:

    Highlight of this course was working in groups to figure out how marketing research can help a company. He made us read plenty of articles on how marketing research has saved multiple companies, including, Lego, Coca-Cola and many more.

    Hours per week:

    6-8 hours

    Advice for students:

    If your a marketing major definitely take this course. Very useful to you and your future

    • Winter 2016
    • Phillip Roy
    • Great Intro to the Subject Many Small Assignments Group Projects

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