Top Course Tags
Great Intro to the Subject
Many Small Assignments
Not too easy. Not too difficult.
This is the most useful business class I've taken so far in my college career. At the beginning of the year, professor Roy, will bring in a client and essentially you make a marketing research plan for them. He's a great professor and keeps you on your toes by having things due almost everyday. This may sound like a lot but its very helpful in the long run.
Highlight of this course was working in groups to figure out how marketing research can help a company. He made us read plenty of articles on how marketing research has saved multiple companies, including, Lego, Coca-Cola and many more.
Hours per week:
Advice for students:
If your a marketing major definitely take this course. Very useful to you and your future