4 Ps of Marketing (Pg. 180)
Price- one of the four Ps of marketing; the amount paid for a product such as electronic media
advertising or cable television services
Product- one of the four Ps of marketing; consist of the actual goods p
CH 3: Ethics of Management
What is Ethics?
Ethos: What is right and what is wrong, involves the
character and conduct of individuals and institutions.
Ethics: Society's norms about what is morally right
One's own understanding of proper based o
Chapter 5 Financial Management
-Depression and amortization-government allows businesses to re-coop from its sales.
Tax regulations require all companies to dispose of the value their fixed and other
assets over time. (Fixed assets
Chapter 2 Word Bank
(Pg. 24) Market: A place where consumers and sellers interact with one another to determine
the price and quantity of the goods produced.
(Pg. 24) Dual-Product Market: Media companies produce one product, but they participate in
Chapter 7: Audiences & Audience Research
Shares & Ratings:
Share: Measures the percentage of the viewing or listening
audience, based on the total number of viewers or listeners
Compare your audience to other shows happening in the same
Hiring process includes recruitment, selection and orientation.
Internal-job postings from within a company through company bulletin boards,
newsletters, Web sites, email and word of mouth. Recruiting from within he