What is the boundary role and who was it created by?
boundary role is a theory that PR practitioners have one foot in their
organization and one foot out so they can understand the external and internal publics
(managers and society).created by Grunig an
What particular skill is needed to practice PR?
What is essential in order for communication to take place
For the sender and receiver of the message to understand the message the
What are the goals of communication (4)
Do we have censorship?
no unless what is said can cause actual harm to people (yelling fire)
What is cybersquatting?
when someone purchases a domain that would be otherwise used by a large
corporation in order to then sell it and turn a profit.
Thou shalt not bear false witness against thy neighbor.
Ingredients of the Promotion Mix
Hand holding between Management and the Public
Form on the basis of environmental (Greenpeace/Sierra Club), social
(MADD/PETA), or other issues (NRA/Christian Coalition).
What are the methods of operation of nonprofits?
Lobbying, litigation, mass demonstrations, boycotts, and reconcil
What is Public relations?
planned process to influence public opinion, through sound character
and proper performance, based on mutually satisfactory two-way communication.
What are some facts about PR?
-multi-billion dollar business
$150 billion business that deals with information and emotion. Crisis
management may include player strikes, legal battles, high ticket prices, and
"Where egos are otherworldly, behavior is reminiscent of the entertainment
What are the six objectives of government information efforts as defined by William
Ragan, former director of public affairs for the United States Civil Service Commission.
1. Inform the public about the public's business. In other words, communicate
Many members of Congress also become lobbyists immediately after leaving office. A
good example is former representative J. C. Watts (R-OK) who announced the formation
of a group of lobbying and public affairs firms exactly one day after leaving office.
OF all the publics we are reaching out to, which is the easiest to move toward your
the uncommitted public (silent majority) because they have no preference or
strong opinion on the matter so they are easier to convince
What is the fundamental d
Ch. 3 Reaction Paper
Public Relations Tactics That Go Unnoticed
I am unsure if its only me but I have never really thought about things in history
as public relations. Up until this point, I have only thought of public relations in the
Ch. 2 Reaction Paper
The Importance of Being Well-Rounded in the Public Relations Field
In chapter 2 the book states that the public relations field is changing; it used to be a field
made up of many journalists switching their job tit
For Metro Healths GVSU campus health center, their goals revolve around their key
publics and their key message. The key publics they are trying to reach are the college students
living on and off campus ranging from freshman to seniors
Chapter 5 Reaction Paper
The Moral Challenge of a PR Spokesperson
What caught my attention the most in this chapter was the small but potent section
about the public relations practitioners job as a spokesperson. Even though someone is
Chapter 7 Reaction Paper
The Power of Communication
For good PR you need to have a very good communications skill. This is something we
learned in previous chapters but it is stressed in this chapter a little bit in more depth, with st
Ch. 18 Reaction Paper
Public Relations To Benefit The American People
This chapter is all about PR for organizations and programs that are made to specifically
benefit people. Its not like other organizations and firms who have to figh
Ch. 14 Reaction Paper
The Industry of World Wide Public Relations
Public Relations have spread to many other nations. It is important for PR industries to
broaden their horizon to other countries in order to expand their firms and conn
Reaction Paper Ch. 11
Taking Advantage of the Internet and Social Media
Chapter 11 really touches upon the fact that the Internet is everywhere. It is a very
powerful tool that when used the right way, can really reach specific target
Ch. 8 Reaction Paper
The Importance of Public Opinion and Persuasion
Considering the way public opinion works is very important to a public relations
representative. It is extremely difficult to measure due to the fact that it varies s
Marketingthe process of planning and executing the conception,
pricing, promotion, and distribution of ideas, goods, and services, to
create exchanges that satisfy the perceived needs, wants, and
objectives of individuals and organizations.
Doing whatever is best for the greater good; most people will benefit
with it; usefulness. However minorities may not benefit.
Doing the choice in the middle
Crisis & Conflict
Crisis Intense scrutiny by the media or publics
Conflict perceived incompatible goals; competition for limited resources
A more assertive definition of PR (pg. 164); advocates the organization rather
than the mutually beneficial relation
Is often neglected
Is what CEOs and clients demand
Makes the RACE process a cycle
Is too often poorly done
Basic measurements ?s (p. 127)
You should make sure that your objectives are met and measurable
Did the recipients understand the me
Chapter 2: Careers in Public Relations
APR= ONE major
CEPR ideal curriculum
recommended classes for the major
Importance of internships
Save everything for portfolio (Superior Awards)
save things from internships
save things from classes, such as the
Goals of Communication in PR
Theories of Communication and Goals for Messages
received by audience
Pay attention to feedback
make understanding the fo
History of Public Relations
The Big Picture
Pre-Modern PR individual persuasion
Julius Caesarwrote things down, self promotion, preserve his
Apostle Paulpassed down stories of Christ after he died, did so