C hapter 1
Managers should: Analyze, predict, estimate how many, determine, estimate
p rice, decide, estimate competing, figure out.
Marketing drives organizations to focus on what i t takes to satisfy the
customer. When and where you want or need them.
Conflict Management: Strategic Planning
February 14, 2011
This paper reviews the obvious neglect, within the conflict
management activities by the employees and employers themselves.
F undamentals of a planned
MA NAGE ME N T JOB I N MARKET I NG
M a rketing management process: p lanning process of
a. Planning marketing activities
a. Set objectives
b. Evaluate opportunities
c. Create marketing strategies
d. Prepare marketing plans
e. Develop marketing p
M ission statement: w hich sets out the organizations basic purpose for being
good mission statement should focus on a few key goals rather
t han embracing everything.
Competitive environment: a ffects the number and types of competitors the
1. Continual lea rning : grasp the essence of new information,
recognizes own strengths and weaknesses, pursues self
development; seeks feedback from others and opportunities to
master new knowledge.
2. Creativity and innovation : develops new insights in
WHAT: Loudermill on the job application states e never been convicted of a felony.
Giving a false statement he had been convicted of grand larceny then was discharge for
Loudermill filed iin federal district ct claiming ohio statue was unconsti
Chapter 11 Training & development
T raining P rocess
consists the following steps developing objectives developing curriculum
i ncluding determining delivering t raining and discussions of learning
-Needs assessment; A need can be defined simply
10 innovations that f lattened the world.
1. 11/9/89: berlin wall fell, whole world opened up to capitalism
-soviet union fel CAPITAL ISM came into play (amoral)
-China slowly opened up
2. 8/9/95 Net scape went public
- project that wants to put together,
Decrease taxes (politically acceptable then we increase spending because we
need things, hi ring people investing in the economy = DEBT
Decrease taxes & spending balances everything out
Increase taxes & decrease spendin =balance sooner
Increase taxes and