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  • Professor:
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    ChesterJ.Trybus, Kraft, Cowart, JenniferA.Pope, JohnC.Taylor, Dalelva, SMITH, DouglasR.Robideaux, Brown, StevenA.Hawks, Dahlquist,S, Paul Lane, JamesF.Wolter, KevinLehnert, LauraJ.Bergells, lane, Go, DavidJ.Good, RoyJ.Winegar(P), SuzeanneB.Benet, Lane,P, VivekDalela, NelsonR.VanElderen, BennettL.Rudolph, StevenH.Dahlquist, MarkA.Kubik(P)
Number of courses:
30

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MKT Documents

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MKT Flashcards

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  • 96 terms

    Term:

    Initiator

    Definition:

    the person who first recognizes a need or starts the purchase process

    • MKT 351
    • 96 terms
    • Vocabulary for MKT 351. Find, create, and access Marketing, flashcards with Course Hero.
  • 58 terms

    Term:

    Situation analysis

    Definition:

    An informal study of what information is already available in the problem area

    • MKT 350
    • 58 terms
    • Vocabulary for MKT 350. Find, create, and access flashcards with Course Hero.
  • 50 terms

    Term:

    Advertisers (clients)

    Definition:

    where the $$ come from ex. walmart, delta, etc

    • Advertising in Marketing
    • 50 terms
    • Vocabulary for Advertising in Marketing. Find, create, and access MKT, flashcards with Course Hero.
  • 29 terms

    Term:

    5 components: Visualize and position your firm vis s vis the market

    Definition:

    Ideology Mission statement Why are you here? What do you stand for? Core Vision SWOT analysis

    • MKT 361
    • 29 terms
    • Vocabulary for MKT 361. Find, create, and access MKT, flashcards with Course Hero.
  • 5 terms

    Term:

    Retailing

    Definition:

    Covers all of the activities involved in the sale of products to final customers. Interact directly with final customers.

    • MKT 350 - Test 3
    • 5 terms
    • Vocabulary for MKT 350 - Test 3. Find, create, and access flashcards with Course Hero.

MKT Courses with Advice

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