1. a. PepsiCO. Marketing research is relevant to the PepsiCo, Inc because
Pepsico is a multi-billion manufacturer that produce and sell products. As a
result, it is important for Pepsico to have marketing research to gauge
market needs and p
DQPP Chapter 3
1. Identify one possible research problem for each of the following
decisions problems. Tell whether the decision problems are discoveryoriented or strategy-oriented.
DQPP Chapter 5
1. In each of following situations, would primary or secondary data be more available
and applicable? Why?
a. Secondary data. Since the makers of Kool Aid have sold the drink mixes, they just
need internal information to collect the sales t
DQPP 1 Chapter 8
a. The exploratory research will fit in this situation because the company needs more
information concerning trout fishing in general. And the research is broad so exploratory
research will help the company to gather some insights.
Integrated Marketing Communications BMKT 520
Due January 25, 2016
Date: _Jan 25th_
Each question is worth 5 points
1. Chapter 3 openerdiscusses the success of Volkswagen in the U.S. market over
the past five y