40. (p. 95) In 1962, President John F. Kennedy outlined a Consumer Bill of Rights that codified
the ethics of exchange between buyers and sellers. These were the right (1) to be safe, (2) to be
informed, (3) choose, and (4) _.
A. legal representation in a
32. (p. 95) Caveat emptor refers to
A. The marketing concept of "be first or be last" implying that the first company to the
B. The Latin term meaning all is fair in love and war, an attitude that was held by most
marketers prior to the
10. (p. 92) A recent poll by Environics International, a public-opinion research firm, found that 67
percent of North Americans are willing to boycott products on ethical grounds. This survey did
not ask if the person who was acting on ethical grounds wou
38. (p. 95) In 1962, President John F. Kennedy outlined a Consumer Bill of Rights that codified
the ethics of exchange between buyers and sellers. These were the right (1) to safety, (2) to
_, (3) to choose, and (4) to be heard.
A. to privacy
B. to be inf
22. (p. 94) Which of the following is considered one of the major factors that influences ethical
A. Organizational structures
B. Societal culture and norms
C. National and local legislation
D. Supreme Court
E. Internal Revenue Service (I.R.S.)
24. (p. 93) Culture refers to
A. the set of values, ideas, and attitudes that are learned and shared among members of a group.
B. the music, art, theater, etc. that reflects the values of an entire nation.
C. the learned behaviors of a specific racial, et
20. (p. 94) Culture refers to the set of values, ideas, and attitudes that are learned and shared
among members of a group. Culture also serves as a socializing force that dictates what is
morally right and just. The important thing to remember is
18. (p. 94) Which of the following is a socializing force that dictates what is morally right and
A. Federal agencies
C. Supreme Court
D. Societal culture and norms
E. Organizational structures
Culture refers to the set of values, ide
16. (p. 93) There has been a public outcry about the ethical practices of businesspeople. Public
opinion surveys show that 90 percent of U.S. adults think that white-collar crime
A. is extremely uncommon.
B. is somewhat uncommon.
C. is typical of business
14. (p. 92) Enron's Chief Financial Officer Andrew Fastow was indicted and then pleaded guilty
on a charges of securities fraud in the Enron case and was accused of enriching himself and his
family at the company's expense. He ordered an employee to fake
12. (p. 92) When the owner of a small publishing company allowed a friend who was starting a
machine embroidery business to load the publishing company's copy of Microsoft WORD on
the new business's computer, it was an example of
A. an activity that is le
4. (p. 91) By preserving the natural environment Anheuser-Busch is appealing to the
environmentalists; by its alcohol awareness initiatives it is appealing to people who drink beer
and protecting children from thinking drinking beer would make them cool.
8. (p. 92) Laws refer to
A. a specific set of behaviors a given society considers to be ethical.
B. society's values and standards that are enforceable in the courts.
C. the agreed upon code of behavior for a given nation, community, religious group, or f
6. (p. 91) The Consumer Awareness and Education Department was established within
A. counteract negative publicity while promoting the positive aspects moderate beer
B. encourage recycling of both aluminum cans and glass bot
26. (p. 94) The unauthorized use of intellectual property can severely affect the owners of that
property; it can also
A. level the playing ground for less developing nations by eliminating years of research time.
B. accelerate innovation in that industry
28. (p. 94) In marketing, the effective rules of the game, the boundaries between competitive and
unethical behavior, and the codes of conduct in business dealings are referred to as
A. societal norms.
B. societal mores.
C. business cultures.
D. fair trad
54. (p. 96) Why did 33 percent of Pepsi's marketing and advertising executives say they would
decline an offer to buy one of Coke's marketing plans and samples? Most said
A. they thought they might go to work for Coke one day and didn't want to spoil thei
50. (p. 95) A current practice whereby retailers may demand cash or free goods in exchange for
shelf space for new products is referred to as
A. taking kickbacks.
B. economic espionage.
C. tying arrangements.
D. slotting allowances.
E. industrial bribes.
48. (p. 95) Mattel's Cabbage Patch Snacktime Kids doll was designed to eat plastic toys that were
drawn in to the doll's motorized mouth. However, despite extensive testing, the doll was found
to "eat" the child's hair and was subsequently recalled and di
52. (p. 95) The FTC established to Do Not Call Registry in 2003 for consumers who do not want
to receive unsolicited telemarketing calls. Today, a telemarketer can be fined up to _
for each call made to a telephone number posted on the registry.
46. (p. 95) The FTC is concerned about the amount of personal information that is collected
through websites because the consumer is not made aware of how this information is being used.
Over 92 percent of websites polls collect personal information, yet
44. (p. 95) When shopping on the Internet, most consumers assume the personal information they
give out is confidential. Subscribers to America Online (AOL) were upset when AOL proposed
giving member information to partners without telling the subscribers
42. (p. 95) Recently a project team for Cosco, the world's largest children's products company,
developed a high chair that could be used as an infant feeding seat, a youth chair, a play chair, a
booster chair, and it could be reclined to make an infant b
34. (p. 95) The Securities and Exchange Commission (SEC) works hard to prevent unscrupulous
companies from changing their books to give a better financial picture. Yet, in the end, it is up
to the investor to research the company in which they want to inv
36. (p. 95) The Consumer Bill of Rights refers to
A. A law that codified the ethics of exchange between manufacturers, distributors, and
suppliers, including the rights to safety, to be informed, and to be heard.
B. A law that codified the ethics of excha
30. (p. 95) Ethical exchanges between sellers and buyers should result in
A. the seller making a profit.
B. the buyer getting the product for the best price.
C. both parties to the exchange being better off after a transaction.
D. the seller reducing thei
160. Identify and briefly describe the three factors identified in Figure 4-3 above that influence
161. How did President John F. Kennedy change the concept of American business culture
away from caveat emptor in the 1960s?
2. (p. 91) Anheuser-Busch's commitment to saving the environment indicates that it would act in
accordance with _, the view that an organization should discover and satisfy the
needs of its consumers in a way that provides for society's well-being.
Chapter 04 Ethical and Social Responsibility in Marketing Answer Key
Multiple Choice Questions
1. (p. 91) Anheuser-Busch acts on what it views as an ethical obligation to its customers and the
general public with its
A. development of a low-carb beer.
Can Global Brands Create Just Supply Chains? | Boston Review
A forum on corporate responsibility for factory workers
When Jia Jingchuan, a 27-year-old electronics worker in Suzhou, China, sought
compensation for the chemical po