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BUAD 307 Marketing Fundamentals

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  • Professor:
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    MorrisTowns, Perner, Kovacevich, Kalb, HILL, Kwon, TIRUNILLAI, PARNER, DUKES, Westerfield, KOVAKEVICH, MORRIS-TOWNS, IRAKALB, REX, CHANG, YI, LarsPerner, CALB, Pol/Kovacevich, Kovocevich, KOVAKAVICH, MarleneTowns, Yang, IraS.Kalb, BotaoYang, Burgos, Ramanarayanan, Pernar, RexKovacevich, DinakarJayarajan, GratianaPol, miriamburgos, AnthonySalamone, Bora Min, ThomasCummings, anthony salomone
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    • Profile picture
    Apr 28, 2016
    | Would recommend.

    Pretty easy, overall.

    Course Overview:

    Professor Yang is an easygoing professor and grades fairly. The midterm and final are primarily multiple choice and true/false questions so there's only bias for the essay questions, though those are also graded objectively. As long as you throw in as much vocab (correctly!) as possible you'll be fine. Participate in discussions! You write down your contributions for that day on a notecard and turn it in for participation and attendance points. It's a chill class. You can just use the slides to study.

    Course highlights:

    The group project was relatively enjoyable since some groups came up with very innovative and creative products and interesting marketing techniques. Presentations were fun sometimes too. One group brought ice cream samples.

    Hours per week:

    0-2 hours

    Advice for students:

    Know your vocabulary terms. I recommend flashcards. Also, be creative with the group project but also remember to include the terms and concepts you've learned from the course.

    • Spring 2016
    • BotaoYang
    • Yes
    • Group Projects Participation Counts Requires Presentations

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