97. (p. 100) According to the philosophy of _ if the benefits exceed the costs, the
behavior is ethical.
D. moral idealism
Utilitarianism assesses the costs and benefits of the consequences of a
122. (p. 102) FedEx and UPS are converting their delivery trucks with standard diesel engines to
more fuel-efficient and cleaner technologies, such as hybrid-electric vehicles. These vehicles
can cut fuel costs by half and lower fuel emissions by 90 perce
112. (p. 101) Stakeholder responsibility refers to the
A. obligation of a firm to price its goods or services at a level whereby the consumer is treated
fairly and the firm is still able to make a profit.
B. duty of a firm to maximize profits for its owne
114. (p. 102) Most paint is not biodegradable and not friendly to the environment because it is
made with petroleum solvents. A builder who decided to build a subdivision with 500 homes
and paint each with an environmentally-friendly soy-based paint (even
108. (p. 101) There are three types of social responsibility, each relating to particular
constituencies. According to Figure 4-1 above, constituency "A" represents _
There are thr
110. (p. 101) There are three types of social responsibility, each relating to particular
constituencies. According to Figure 4-1 above, constituency "C" represents _
There are thr
105. (p. 100) Profit responsibility refers to
A. the obligation of a firm to price its goods or services at a level whereby the consumer is
treated fairly and the firm is still able to make a profit.
B. the duty of a firm to maximize profits for its owner
103. (p. 100) Profit responsibility, societal responsibility, and stakeholder responsibility are three
forms or concepts of
A. cause marketing.
B. moral idealism.
D. green marketing.
E. social responsibility.
Figure 4-4 shows three conc
99. (p. 100) Recently a project team for Cosco, the world's largest children's products company,
developed a high chair that could be used as an infant feeding seat, a youth chair, a play chair, a
booster chair, and it could be reclined to make an infant
101. (p. 100) Social responsibility refers to
A. a personal moral philosophy that focuses on the greatest good for the greatest number by
assessing the costs and benefits of the consequences of ethical behavior.
B. a democratic consensus of moral principl
116. (p. 102) Triple-bottom line refers to
A. the recognition of the need for organizations to improve the state of people, the planet, and
B. the recognition of the need for organizations to improve the quality of its products, the
107. (p. 100) Burroughs Wellcome, the developer and maker of AZT, a drug to treat persons
afflicted with AIDS, charges each patient $6,500 annuallymore than many AIDS patients can
afford because they are unable to work. This is an example of the manufactu
129. (p. 102) Avon has already donated more than $600 million towards breast cancer research.
One contributing factor was the sale of a bag designed by Marimekko exclusively for the
Avon Breast Cancer Crusade (see Figure 4-2 above). One hundred percent of
132. (p. 102) Post supports the Boys & Girls Clubs. For every coupon found on a box of any of the
Post brands redeemed, Post has promised to donate $.10 to the organization. This is an example
A. philanthropic marketing.
B. goodwill marketing.
130. (p. 102) Spiegel Inc. sold Christmas cards on page two of its holiday retail catalog. Spiegel
designed and printed the cards. Proceeds from the sales of the Christmas cards purchased
through the catalog went to benefit the Starlight Children's Founda
128. (p. 102) Cause marketing programs incorporate all three concepts of social responsibility by
addressing public concerns, satisfying customer needs, and
A. protecting the environment.
B. enhancing corporate sales and profits.
C. following the guidelin
126. (p. 102) Cause marketing refers to
A. marketing efforts made on behalf of a nonprofit organization.
B. marketing services provided at little or no cost for the purpose of promoting or supporting a
C. when the charitable contributions of
120. (p. 102) Many fast food restaurants, including Burger King, McDonald's, and Wendy's, no
longer use Styrofoam containers (which do not degrade as quickly as paper in a landfill) for
packaging of their products. Rather, these firms wrap their burgers i
124. (p. 102) ISO stands for
A. International Service Organizations.
B. Integrated Standards Organization.
C. International Standards Organization.
D. International Sustainable Opportunities.
E. Intelligent Selection Organization.
Key term definitionISO 1
118. (p. 102) Marketing efforts to produce, promote, and reclaim environmentally sensitive
products are referred to as
A. recycled marketing.
B. cause marketing.
C. green marketing.
D. environmental marketing.
Key term definitiongreen market
95. (p. 99) In 1988, the book Satanic Verses by Salman Rushdie was published. It was considered
blasphemous by several national, political, and religious groups and there was a death threat
made against the author's life. In the United States, there was a
89. (p. 99) A moral philosophy that considers individual rights or duties as universal, regardless
of the outcome is referred to as
A. ethical aspiration.
B. moral idealism.
Key term definitionmoral idealism
87. (p. 98-99) Ultimately, ethical choices are based on
A. the personal moral philosophy of the decision maker.
B. societal culture and norms.
C. business culture and industry practices.
D. laws enacted by Congress and regulations by federal and state gov
63. (p. 97) Transparency International is an organization that is responsible for
A. monitoring how developed nations deal with developing nations.
B. setting down procedures for ethical international business based on Napoleonic Code.
C. monitoring and r
60. (p. 96) Jay Bloom's Pet Assure, a national pet health-care provider network based in Dover,
N.J., recently took advantage of a rival's naivet. When a West Coast provider of catastrophic
pet coverage "pre-announced" the addition of a wellness component
65. (p. 97) Corporate culture refers to
A. a formalized method for controlling the marketing environment.
B. the set of accepted standards and practices, within a given industry, by its principal members.
C. the description of both ethical and behavioral
61. (p. 96) More than _ of the largest firms in the U.S. have uncovered espionage in
some form, costing them $300 billion annually in lost sales.
A. 20 percent
B. 35 percent
C. 50 percent
D. 75 percent
E. 90 percent
Economic espionage is the clandestine c
58. (p. 96) The clandestine collection of trade secrets or proprietary information about a
company's competitors is referred to as _.
A. economic espionage
B. industrial espionage
C. marketplace espionage
D. industrial surveillance
E. marketplace surveill
56. (p. 95) Business culture affects ethical behavior in competition. Two kinds of unethical
behavior are most common:
A. price fixing and copyright infringement.
B. economic espionage and bribery.
C. bribery and extortion.
D. price fixing and economic es
MKT440 : Exam 1 Study Guide
Exam covers everything we discussed in
All examples discussed in class: understand how
they applied to the class materials
Cases from course reader: see next slide
Markstrat: understanding of