MGT 3121 HW 1
Due 9/27/2015 at 11:59 PM
Solutions are accepted via email at ADITYAJ.BARUCH@GMAIL.COM (please write MGT3121
HW1 as the subject line)
Question 1. An airline is reconsidering their overbooking policies on transatlantic flights. The plan
CHAPTER 12 Developing New Products
1. Understand the reasons why firms create new products.
New market offerings provide value to both the firms and customers.
a. Changing customer needs: Can deliver value more effectively by satisfying the
CHAPTER 13 Servicesthe intangible product
1. What is a service? What is a product? How are they different?
- A product is a good.
- A service is any intangible offering that involves a deed, performance or effort that
cannot be physically possessed.
Chapter 14 Pricing Concepts for Establishing Value
1. Define price. What are some of the ways in which price can be used to establish
and communicate value to consumers?
Price - the overall sacrifice a consumer is willing to make - money, time, energy - t
Chapter 15 Supply Chain + Channel Management
1. Define supply chain management.
Supply chain management - refers to a set of approaches and techniques firms
employ to efficiently and effectively integrate their suppliers, manufacturers,
Chapter 16 Retailing and multichannel marketing
1. Define retailing.
Retailing is the set of business activities that add value to products and services sold to
consumers for their personal or family use. Includes products bought at stores, through
Chapter 17 Integrated Marketing Communications
1. Review the section called communicating with consumers at the beginning of the
chapter, and be familiar with the terminology in that section.
As the number of communication media has increased the task of
Chapter 18 Advertising, PR and Sales Promotions
1. Know and understand the steps required to plan and execute an ad campaign.
Step 1: Identify target audience: firms conduct research to identify their target audience,
then use the information to set the t
CHAPTER 11 Product, Branding and Packaging Decisions
1. What are the four types of consumer products?
Consumer product: products and services used by people for their personal use. Marketers further classify
consumer products by the way they are used and
(See related pages)
(See related pages)