Unlike product, promotion, or place, price is the only part of the marketing mix:
A. that offers the opportunity for an oligopoly.
B. that is subject to gray market manipulation.
C. that leads to competition.
D. that generates revenue.
E. that should b
Pre- attentive learning
- Looking to buy something, researching, blah blah, is NOT pre attentive
- Pre-attentive is not paying attention and not knowing its actually there
- Us responding to stimulus
- The emotional value
Evolution of Advertising
o Tools & efforts used to communicate w/ consumers
o Integrated marketing communication
Variety of sources
Coordination of sources
Marketers of brand name orange juice know sales of their product increase when the
economy is doing well, while sales of generic orange juice increase when the
economy is not doing well. Among industry members it is called the "orange juice
Cross price elasticity of demand measures the responsiveness of the demand of a
good to a change in the price of another good
(Percentage change in quantity demanded of good X) / (Percentage change in
price of good Y)
Cross Price Elasticity (rever
Note: You cannot average. So in Option A (for example), you cannot assume
quantity is 125 (average of 100 and 150). Assuming quantity is 125 implies you
know probability distribution of quantity value and here no probability distribution is
Assume all remains unchanged, what is breakeven quantity for [homeowner]
About 5000 (4750-5250)
About 6500 (6250-6750)
About 8000 (7750-8250)
Segment size = 60 million (< 15 yrs)
Segmentation Adoption Percent
A segment is a group of people or organizations sharing one or more characteristics
that cause them to have similar product and/or service needs
A segment typically meets the following criteria
distinct from/ heterogeneous from other segments (different s
From that year on, we started making real money. Our Indian culture remained
intact even in Canada. I attended a great elementary school because my dad was
making good money because of the economy booming. I grew up with a strong family
sense because of m
Practice Quiz on Marketing Strategies Introduction
Retailing is where marketing:
A. is replaced by personal selling.
B. meets the consumer.
C. meets managing.
D. sells itself to the corporation.
E. creates corporate value.
Which of the following is
Practice Quiz on Marketing Categories
Retailers address the conflict between consumers wanting or needing only one item
and manufacturers wanting to produce and ship in quantity by providing:
Practice Quiz on Marketing Approaches to the AIDA Model
Another description for the AIDA model is:
A. "try and try again."
B. "think, feel, do."
C. "location, location, location."
D. "Accuracy and Intelligence Deceases Avoidance."
E. "Implied Market-ba
Students regularly seek out Professor Lara Jones to advise them. Professor Jones has
an exceptional manner. They are confident in, and trust, her advice. For these students,
_ is the most important of the five service quality dimensions.
Heartland Plantation produces classic, organic food products like stone-ground grits and
wild rice, with upscale prices. The company has limited production capacity and wants
to control where its products are sold. Heartland will likely choose a(n)
When John began helping his favorite uncle Burton with his finances, he discovered his
uncle was still renting a rotary-dial telephone from the phone company. Uncle Burton
had paid thousands of dollars in rental fees over the previous forty years, never k
In 2014, if someone asked for your cell phone number and you said you did not have
one, you would probably have been considered a _ in the diffusion
of innovation process.
C. late majority
D. early majority
E. early adopter