Unlike product, promotion, or place, price is the only part of the marketing mix:
A. that offers the opportunity for an oligopoly.
B. that is subject to gray market manipulation.
C. that leads to competition.
D. that generates revenue.
E. that should b
Pre- attentive learning
- Looking to buy something, researching, blah blah, is NOT pre attentive
- Pre-attentive is not paying attention and not knowing its actually there
- Us responding to stimulus
- The emotional value
Adapted global marketing - and international
marketing approach that adjusts the marketing
strategy and next elements to each international
target market, which creates more costs but
hopefully produces a larger market share and return.
Advertising any pa
Administered VMS a vertical marketing system that
coordinates successive stages of production and
distribution through the size and power of one of the
Age and life cycle segmentation dividing a market into
different age and life cycle groups.
33. A business executive, transferred from Chicago to Atlanta, needs to sell her house
in Chicago quickly. The executives employer has offered to buy the house for
$210,000, but the offer expires at the end of the week. The executive does not
Adoption Process the mental process through which an
individual passes from the first hearing about an
innovation to final adoption.
Attitude a persons consistently favorable or
unfavorable evaluations, feelings, and tendencies toward
an object or idea.
1. Which statement best defines a market? [Has to do with need & wants & desire & income & preferences]
2. The Red Cross created a series of advertisements encouraging viewers to give blood. After seeing the ads, Amanda
donated a pint of blood at the loca
WAYNE STATE UNIVERSITY
School of Business Administration
Department of Finance
FIN 3290: Business Finance
CRN: 31782, Section: 005, Spring/Summer 2017
Instructor: Trang Doan
Office: 319 Prentis
Class Meetings: Wednesday 12:30 pm 3:30 pm, 0002 Prentis
Exam 3 SG 2.0
1. The Red Cross created a series of advertisements encouraging viewers to give blood. After viewing the
advertisement, Amanda donated a pint of blood at the local Red Cross office. Amanda felt that she had
performed a good deed. Was this
Exam 3 SG
1. What the most important ways that integrated marketing communications (IMC) builds loyalty relationships?
Suggest four goals for IMC & asks for the most fundamental option
a strategic business process that marketers use to plan, develop, ex
Evolution of Advertising
o Tools & efforts used to communicate w/ consumers
o Integrated marketing communication
Variety of sources
Coordination of sources
Marketers of brand name orange juice know sales of their product increase when the
economy is doing well, while sales of generic orange juice increase when the
economy is not doing well. Among industry members it is called the "orange juice
When John began helping his favorite uncle Burton with his finances, he discovered his
uncle was still renting a rotary-dial telephone from the phone company. Uncle Burton
had paid thousands of dollars in rental fees over the previous forty years, never k
Heartland Plantation produces classic, organic food products like stone-ground grits and
wild rice, with upscale prices. The company has limited production capacity and wants
to control where its products are sold. Heartland will likely choose a(n)
Students regularly seek out Professor Lara Jones to advise them. Professor Jones has
an exceptional manner. They are confident in, and trust, her advice. For these students,
_ is the most important of the five service quality dimensions.
Practice Quiz on Marketing Approaches to the AIDA Model
Another description for the AIDA model is:
A. "try and try again."
B. "think, feel, do."
C. "location, location, location."
D. "Accuracy and Intelligence Deceases Avoidance."
E. "Implied Market-ba
Practice Quiz on Marketing Categories
Retailers address the conflict between consumers wanting or needing only one item
and manufacturers wanting to produce and ship in quantity by providing:
Practice Quiz on Marketing Strategies Introduction
Retailing is where marketing:
A. is replaced by personal selling.
B. meets the consumer.
C. meets managing.
D. sells itself to the corporation.
E. creates corporate value.
Which of the following is
From that year on, we started making real money. Our Indian culture remained
intact even in Canada. I attended a great elementary school because my dad was
making good money because of the economy booming. I grew up with a strong family
sense because of m
A segment is a group of people or organizations sharing one or more characteristics
that cause them to have similar product and/or service needs
A segment typically meets the following criteria
distinct from/ heterogeneous from other segments (different s
Assume all remains unchanged, what is breakeven quantity for [homeowner]
About 5000 (4750-5250)
About 6500 (6250-6750)
About 8000 (7750-8250)
Segment size = 60 million (< 15 yrs)
Segmentation Adoption Percent
Note: You cannot average. So in Option A (for example), you cannot assume
quantity is 125 (average of 100 and 150). Assuming quantity is 125 implies you
know probability distribution of quantity value and here no probability distribution is
Cross price elasticity of demand measures the responsiveness of the demand of a
good to a change in the price of another good
(Percentage change in quantity demanded of good X) / (Percentage change in
price of good Y)
Cross Price Elasticity (rever
In 2014, if someone asked for your cell phone number and you said you did not have
one, you would probably have been considered a _ in the diffusion
of innovation process.
C. late majority
D. early majority
E. early adopter