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MKT 2300 Intro to Marketing

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  • Professor:
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    Biswass, LAKE, Guha, SujayDutta, Morgan, AttilaYaprak, Naseem, Swati Verma, Johnson, Aaron Johnson
  • Average Course Rating (from 1 Student)

    5.0/5
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  • Top Course Tags

    Always Do the Reading

    Great Discussions

    Many Small Assignments

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    • Profile picture
    Jun 18, 2016
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    I would definitely recommend taking this course for two reasons. The first reason is that the marketing book consists of many good beneficial information which will give the student an idea of what is marketing. The second reason is that the teacher does a great job going through every detail and explaining the concepts to students.

    Course highlights:

    I learned the general definition of what marketing is, the marketing strategy, the four Ps: price, place, promotion, product. I also learned the marketing plan and steps of planning, implementing and controlling those steps into creating a goal for a specific product.

    Hours per week:

    3-5 hours

    Advice for students:

    I would advise the students to read the book and take notes in class. In addition students need to read examples of each concept because the tests are scenario based.

    • Winter 2016
    • Swati Verma
    • Yes
    • Always Do the Reading Many Small Assignments Great Discussions

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