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MKT 2300 Intro to Marketing

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  • Professor:
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    Biswass, LAKE, Guha, SujayDutta, Morgan, AttilaYaprak, Naseem, Swati Verma, Johnson, Aaron Johnson, Fredrick, Fred Morgan
  • Average Course Rating (from 3 Students)

    4.0/5
    Overall Rating Breakdown
    • 3 Advice
    • 5
      33%
    • 4
      33%
    • 3
      33%
    • 2
      0%
    • 1
      0%
  • Course Difficulty Rating

    • Easy 33%

    • Medium 33%

    • Hard 33%

  • Top Course Tags

    Always Do the Reading

    Great Discussions

    Many Small Assignments

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    • Profile picture
    Nov 14, 2017
    | No strong feelings either way.

    This class was tough.

    Course Overview:

    Don't recommend this instructor. Very confusing lectures that do not relate to exams.

    Course highlights:

    His personal stories ruled the course. Material was not explained.

    Hours per week:

    3-5 hours

    Advice for students:

    Take another instructor. He does not teach the material well. His lectures and exams have nothing to do with one another. Even if you read the book you will struggle on exams.

    • Fall 2016
    • Fred Morgan
    • Yes
    • Always Do the Reading
    • Profile picture
    Nov 07, 2017
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    He is actually a good teacher and he uses real examples instead of following the textbook. He offers extra credit as well.

    Course highlights:

    A lot of extra credit and only 3 exams in the class

    Hours per week:

    3-5 hours

    Advice for students:

    Make sure you attend class. That will help you tremendously. Don't overthink the class because then it will become more difficult than what it is suppose to be.

    • Fall 2017
    • Fredrick
    • Yes
    • Profile picture
    Jun 18, 2016
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    I would definitely recommend taking this course for two reasons. The first reason is that the marketing book consists of many good beneficial information which will give the student an idea of what is marketing. The second reason is that the teacher does a great job going through every detail and explaining the concepts to students.

    Course highlights:

    I learned the general definition of what marketing is, the marketing strategy, the four Ps: price, place, promotion, product. I also learned the marketing plan and steps of planning, implementing and controlling those steps into creating a goal for a specific product.

    Hours per week:

    3-5 hours

    Advice for students:

    I would advise the students to read the book and take notes in class. In addition students need to read examples of each concept because the tests are scenario based.

    • Winter 2016
    • Swati Verma
    • Yes
    • Always Do the Reading Many Small Assignments Great Discussions

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