The _ is the distance between transistors on a chip.
A. clock speed
B. word length
C. bus width
D. line width
Gordon Moore (with Moores Law) predicted that microprocessor complexity would do
which of the following?
A. Double every year
Atlas Advertising should have many types of networks in their various offices.
Atlas Advertising is a regional advertising agency with offices in Boston, New York,
Providence, Washington D.C., and Philadelphia. First of all, to start off, they would
Primary storage stores which of the following for very brief periods of time?
A. Data to be processed by the CPU
B. Instructions for the CPU as to how to process the data
C. Operating system programs that manage various aspects of the computers
1. _ reports summarize the performance of critical activities.
A) Ad hoc
E) Key indicator
2. When the chief financial officer of a company wants a report on business units who have spent
10 percent more than their allot
The force behind globalization in _ was the amount of muscle, horsepower, wind
power, or steam power that a country could deploy.
A. Globalization 1.0
B. Globalization 2.0
C. Globalization 3.0
D. None of these
A convergence of Friedmans 10 flatteners is d
When identical items are produced in large quantities, this is called:
A. strategic systems
B. customer focus
C. continuous improvement
D. mass production
E. mass customization
JPMorgan made large information technology investments for all of the followin
STUDY GUIDE FOR EXAM 3
Chapter 12: Data Marketing
Define utility and differentiate the 4 forms of it
Differentiate B2C and B2B markets
Define the term target market
Understand market segmentation and the various ways to segment
1. Transaction processing systems are most commonly encountered at the senior management
level of an organization.
2. In a hierarchical organization, the upper levels consist of:
A. managerial, professional, and technical workers.
B. managerial and
1. Which of the following is a cross-functional business process?
A. Fulfilling a customer order
B. Hiring an employee
C. Identifying a customer
D. Creating an invoice
2. Business processes:
A. include informal work practices.
B. are governed by informati
Tradeoffs are Cost vs. speed vs. capacity, but all regularly increase in speed,
cost and capacity
Primary Storage (Random Access Memory or RAM) Semiconductor
memory, Volatile; faster but more expensive
Secondary Storage Magnetic Disks
Which of the following is not a function of the operating system?
A. Allocates CPU time and main memory to programs running on the computer
B. Provides an interface between the user and the hardware
C. Supervises the overall operation of the computer
_ means that two or more programs can run on the computer system at the same
The _ allows users to exert direct control of icons on the computer screen.
A. systems s
Electronic commerce systems are which type of information system?
A. departmental information systems
B. enterprisewide information systems
C. interorganizational information systems
D. end-user computing systems
E. individual information systems
_ are pr
The data in a data warehouse have which of the following characteristics?
A. are organized by subject
B. are coded in different formats
C. are updated in real time
D. are typically retained for a defined, but limited, period of time
E. are organized in a
Which of the following is not a component of hardware?
A. Primary and secondary storage
B. The operating system
C. Input and output technologies
D. Central processing unit
E. Communication technologies
Which of the following is not a component of the cent