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MAR 3211 Consumer Behavior

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  • Top Course Tags

    Always Do the Reading

    Great Intro to the Subject

    Many Small Assignments

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    • Profile picture
    Dec 24, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Great foundation on basics of marketing and consumer.

    Course highlights:

    The basics of marketing. These are the 5 "P" principles of products, price, place, promotion and people. For this course we learned the aspects of consumer buying behavior. How consumers make decisions. New technology, social media and many other macro trends are impacting consumer behavior. I've enjoyed this course immensely!

    Hours per week:

    3-5 hours

    Advice for students:

    This is an online course so it is critical that you stay up to date with materials. In addition, we have access to our professor anytime so make sure you leverage this.

    • Fall 2016
    • ShahidSheikh
    • Great Intro to the Subject Always Do the Reading Many Small Assignments


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