Not too easy. Not too difficult.
Great foundation on basics of marketing and consumer.
The basics of marketing. These are the 5 "P" principles of products, price, place, promotion and people. For this course we learned the aspects of consumer buying behavior. How consumers make decisions. New technology, social media and many other macro trends are impacting consumer behavior. I've enjoyed this course immensely!
Hours per week:
Advice for students:
This is an online course so it is critical that you stay up to date with materials. In addition, we have access to our professor anytime so make sure you leverage this.