Not too easy. Not too difficult.
If you are going for your Master's degree, then I am unable to tell you why you shouldn't take it because more than likely it is a required course. I just feel that I didn't learn anything different than what I learned in my previous marketing class.
Honestly, this course is just a broaden view of the marketing class you will have to take for your bachelors, except the professors are VERY critical of your citations. You will learn more about SWAT as well as the different types of marketing.
Hours per week:
Advice for students:
Make sure you not only read the citation book, but that you study it. If you have a paper due week 8 start it in week 1 so that you are not rushing to get it finished.