Waters Bottling Company
December 15, 2014
TABLE OF CONTENTS
INTRODUCTION TO MARKETING
THE MARKETING ENVIRONMENT
MARKETING AND ITS RELATIONSHIP WITH OTHER FUNCTIONAL AREAS OF BUSINESS
The communication process contains the sender, encoding, message, media, decoding, receiver,
feedback, and noise.
The product of choice is the Nike Jordan 1 Flight 2 Basketball Shoes. The sender is Nike,
which is the company that distributes these shoes.
You are a marketing consultant to The Waters Bottling Company (WBC) of Munsonville, NH. They have
never done any marketing for their water before so they will need to be educated as to the role of
marketing in their companys success. They started
UAB led 31-29 at half and trailed briefly in the second half. The Blazers led by 10 with
6:46 left when Brown beat the shot clock with a long jumper, but the Hilltoppers didn't
WKU cut the lead to 67-64 with 24 seconds left. UAB's Tosin Mehinti s