"To contribute to human welfare by application of biomedical engineering in the research, design,
manufacture, and sale of instruments or appliances that alleviate pain, restore health, and extend life" is
A. core value
A _ can be compared to a pipeline through which water flowsmaking possible the flow of
products from a producer, through intermediaries, to a buyer.
A. chain of command
B. marketing hierarchy
C. marketing agent
D. marketing channel
2014-2016 Marketing Plan
November 22th 2013
Table of Contents
To produce high-quality alarm clocks at reaso
Quiz 2 FA13
Which of the following is considered one of the major factors that influences an individual's personal
moral philosophy and ethical behavior?
A. business culture and industry practices
B. a nation's moral philosophy
C. federal re
Marketers produce a customer experience through seven website design elements: (1) context; (2)
content; (3) _; (4) customization; (5) communication; (6) connection; and (7) commerce.
Which of the following statements best describes a service?
A. Services are physical objects.
B. Services are intangible items.
C. Services are thoughts about concepts, actions, or causes.
D. Services are the benefits organizatio
The three primary types of product advertisement are pioneering, _, and reminder.
The primary purpose of a competitive advertisement is to
A. tell people
Quiz 3 FA13
Four general categories used to segment consumer markets are geographic segmentation, demographic
segmentation, _, and behavioral segmentation.
A. supplier segmentation
B. demand segmentation
C. regional segmentation
Consumer Behavior: The actions a person takes in purchasing and using products and services,
including the mental and social processes that come before and after these actions. (p. 96)
Page 1 of 5
Group Project - Marketing Plan
This group project gives your team an opportunity to develop a marketing plan for a product or service defined by the
Your product or service must be new to the marke
To produce high-quality alarm clocks at reasonable prices in order to satisfy customers who
need help waking up in the morning, while also creating
What is one way in which the Internet has changed and brought about the term "Web 2.0?"
A. Web 2.0 is the most-used Internet browser, launched in 2004.
B. The ability to access the Internet from smartphones brought on a cultural revol
Chapter 5 Notes
Organizations: buy goods and services for their own use or for resale.
Organizational vs. Consumer Purchasing
Occurs in a formal organization
Organizational demand is driv