Marketing 111 Final Examination
Spring Semester 2017
Name: _ Section: JC
This examination consists of four (4) sections with a total value of 65 points. Good luck!
Print out this examination to complete and bring it to class on/before Tuesday, May 9, 2017
Marketing 111 Spring Semester 2017
Examination # 1
Instructions: Print out and complete this examination. Write legibly. Return it in class on/before
Thursday, March 9, 2017. No email or late submissions accepted. Staple multiple p
MKT 111: Principles of Marketing
Paul J. Hiryak
Spring 2017 Semester
Case Study Assignment # 1: Popchips Pulls Ashton Kutcher Ad Over Charges of Racism
Deadline: Thursday, March 9, 2017.
Keys: No email or late submissions accepted. Bring typewritten repor
MKT 111 Spring 2017
Extra Credit Opportunity # 2
Due: Tuesday, May 2, 2017
Read the attached WSJ article, Wobblers & Sidekicks, and visit your local supermarket or mass
merchandiser (e.g., Target, Kohls, Wal-Mart, CVS, etc.). Identify the ways in which th
Marketing Plan Assignment: Vittorios Trattoria
Authentic Italian family recipes
Owner has restaurant experience
Only sit-down full menu restaurant in
Switch to a quick serve restaurant franchise
Question 1: Exchange is the idea that people give up something in value to receive something of
equal or greater value. For an exchange to happen it is necessary for there to be at least two parties,
something of value, ability to communicate offer, freed
MKT 111 Spring Semester 2017
EXTRA CREDIT Opportunity # 1
Due: Thursday, February 16, 2017
Bring typewritten report to class. Staple multiple pages together. No late or email submissions
accepted. Put name and Course/Section information on report.
4. Cause marketing is marketing that involves the cooperative efforts of a non-profit
organization and a profit making organization for achieving mutual benefits. An example of this
type of marketing could be a pay it forward program. There is
International markets are important to companies in the united states and other nations
because of the factors that are at hand. In the older days when the marketing enviorment was
different companies would create different strategie
Traditional media as some say is old media. Traditional media has been used in the marketing
and advertising world for years. It includes newspapers, radio, magazine ads and television. For
a long time these forms of marketing were great way
Chapter 9 questions
2. Emotion based advertising is really focused on our core emotions happy, afraid/surprised,
disgusted/anger and sad. Most brands want to be happy sharing positivity to the brand. But also
a lot of ads like the the ASPCA focus on the e
Chapter 13 questions
8. Advertising on billboards and transits have grown increasingly in the years due to our country
that is spending a great deal outside and on the road. Only a small amount is being spent on
outdoor advertising. Unlike TV or radio out
There are many options that are available for purchasing advertising time on television.
Advertisers can purchase time on a wide variety of programs, national, regional or local formats.
Advertisers can also sponsor a program. National advertis
Chapter 5 question 4.
Encoding is a process when the company puts thoughts, ideas or information into a symbolic
form using words, symbols, pictures. The encoding of tv commercials uses a lot of visual
pictures with sounds, and color. Advertisers tend to
Read Chapter 7 HW questions
5. Explain some of the reasons marketers are shifting their budget allocations from traditional
to digital and social media. What are some of the advantages and disadvantages with this
The internet is a fast growi
Chapter 1 # 5
Technology today is changing the markets, the way we do sales, how we can communicate to
our clients, suppliers and our own staff. This can be challenging but these advances in
technology can expand our reach on our target markets and how we
Chapter 3- 3&5
3 what are the various participants in the integrated marketing communications process?
Discuss the roles and responsibilities of each
The participants in the integrated marketing communication process are, the advertiser (or
2017 March 7
1. Do you agree with the Popchips response to the Raj promotion criticism? Explain the
organizations handling of the issue is adequate [or inadequate]. What else would you
do as the
MKT 111: Spring Semester 2017
Homework Assignment # 2
Due: Thursday, April 13, 2017
1. Read the article concerning hidden modifications to the popular Grand Theft Auto video game.
Consult the sources identified in the article for addi
A producer of sports equipment offers its retailers a 2
percent price reduction on all purchases if the dealer
advertises the products locally. Apparently, the producer is
an advertising allowance.
a cash discount.
a noncumulative disc
With the use of our application, Watcha Got, there is a very large target market. Our target
market can range from all different types of age levels for woman, men, and children. The
application is for people who are interested in fashion an
NOCO United Soccer Academy
October 27, 2014
Case Study: # 3
NOCO United Soccer Academy
Wesley Diekens came to the United States form the United Kingdom off a soccer scholarship. He
grew up playing in many competitive soccer leagues
A.involves an attempt to anticipate customer or client needs.
B.includes activities such as accounting, production, and
C.is concerned with need-satisfying goods, but not with
D. is primarily concerned with effic
The objectives of the company are to deliver pizza 24 hour day.
Fresh pizza and other pizza shop products around the clock.
Having good customer service.
Performing services to people in the hours that other businesses are closed.
Below is an example of an excellent homework answer for which the student would receive 100% of
Enron still to this day, is a part of every accountants curriculum as an undergraduate and then again in
your career. This scandal is the basis of
MONTGOMERY COUNTY COMMUNITY COLLEGE
INTRODUCTION TO BUSINESS
MGT110 3 credits
Joseph G. Wehr, MBA
Email: [email protected]
Section DC: MWF 11:15A-12:10P PH 335
Office Hours: By appointment
Definition: The needssatisfying offering of a firm.
Product includes everything,
both favorable and unfavorable,
that a person receives in an
It may be tangible and
Montgomery County Community College
MKT 111 JC: Principles of Marketing
Spring Semester 2016
Course Description: Students will learn the principles of Marketing strategy planning, including target market and
marketing mix variables with emphasis on key st
Ethics in Product Price, Placement & Promotion in Marketing
by David Ingram, Demand Media
Martin Poole/Digital Vision/Getty Images
Ethics is a prime concern in marketing, and the areas of price, placement and promotion are no exception. Pricing refers
Principles of Marketing: An Overview
Spring Semester 2016
What is Marketing?
Special promotions and pricing?
Making products available in stores?
Developing new products?
All of the above, plus much more!
What is Marketi