BASICS OF MARKETING- 106
MULTIPLE CHOICE QUESTIONS
1. Good marketing is no accident, but a result of careful planning and _.
2. Marketing management is _.
managing the marketing process
monitoring the profitability of
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SECTION A (Marks 15)
Time allowed: 20 Minutes
NOTE:- SectionA is compulsory. All parts of this section are to be answered on the question paper itself.
It should be completed In the first 20 minute